Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Twitter Hires More Exec Firepower



Twitter Bird GoofyTwitter is really trying to become the company that everyone has it pegged to be, or at least it seems that way by their hiring tactics as of late. While the media daily predicts the emergence / unfettered growth / imminent doom of the micro-blogging service daily (are you sick of it yet?) Twitter goes about its merry way showing signs of brilliance (rapid growth) and signs of “WTF?!” (outages).

The latest attempt to move to the next level, according to TechCrunch, is the hiring of Feedburner co-founder and CEO Dick Costolo as the new COO of Twitter. Costolo left Google in July after spending enough time with Feedburner’s new owners to watch them drop the ball. What makes this hire significant (aside from Costolo being an early investor in Twitter) according to TC’s Michael Arrington is

Costolo, who is also an early Twitter investor, is someone who has actual experience building scalable infrastructures, which Twitter sorely needs. The company hasn’t launched any new features in recent memory, and continues to have regular downtime. In fact, Twitter’s inability to build features and keep the service live is a serious competitive disadvantage. Costolo can presumably fix all that.

So here we are living out another day in the never ending soap opera of hope and flame-outs that is Twitter. From the confusion of “How does thing work for business?” to the predictions that the service is woefully undervalued and underhyped and all stops in between, everyone wants in on the Twitter phenomenon. Fortunately, it looks like Twitter is taking notice as well by hiring the likes of Costolo. They recently hired Google’s top legal ace as well.

So Twitter is still busy in the background trying to get the right people on the bus. Stay tuned as something is likely to change or be predicted in the next 15 seconds or so that will keep everyone busy for another short period of time.

  • http://symbiancorner.blogspot.com Symbian

    Is he senior tech professional to do this work?
    .-= Symbian´s last blog ..How to use Ovi store on Nokia phone =-.

  • http://www.virtual-coach.com Barbara Ling, Virtual Coach

    The rest of the American public lives for The Biggest Loser – online, our reality show is Will Twitter Survive and Thrive?

    Always an interesting development in the works….
    .-= Barbara Ling, Virtual Coach´s last blog ..How To Make and Write An Ebook From Scratch Tutorial =-.

  • http://www.brickmarketing.com Nick Stamoulis

    If they hire the right minds to help build this out a bit now they will move in leaps and bounds, even then they already have. This is a good move on their part.

  • Pingback: Barbara Ling's Journal - Page 6

  • http://www.IndustryReview.org Udi Schlessinger

    Twitter is not just growing in terms of using, but it is becoming a more recognizable brand every day and not just because you hear about it in television every hour or so, but also because more and more users give it a chance. I remember when Gmail came out – suddenly everyone were interested in Google – it’s not that it was unknown before, but this really made it popular. I think Twitter is at that stage, and consequently, it would be wise to get all the help they can get.

    Good luck Twitter! Excellent system which I really enjoy using.
    .-= Udi Schlessinger´s last blog ..Enticing People to Visit Your Blog: Part 2 of 2 (Technical Methods) =-.

  • http://www.extenso.asia Anders Online Marketing

    I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration