Twitter is really trying to become the company that everyone has it pegged to be, or at least it seems that way by their hiring tactics as of late. While the media daily predicts the emergence / unfettered growth / imminent doom of the micro-blogging service daily (are you sick of it yet?) Twitter goes about its merry way showing signs of brilliance (rapid growth) and signs of “WTF?!” (outages).
The latest attempt to move to the next level, according to TechCrunch, is the hiring of Feedburner co-founder and CEO Dick Costolo as the new COO of Twitter. Costolo left Google in July after spending enough time with Feedburner’s new owners to watch them drop the ball. What makes this hire significant (aside from Costolo being an early investor in Twitter) according to TC’s Michael Arrington is
Costolo, who is also an early Twitter investor, is someone who has actual experience building scalable infrastructures, which Twitter sorely needs. The company hasn’t launched any new features in recent memory, and continues to have regular downtime. In fact, Twitter’s inability to build features and keep the service live is a serious competitive disadvantage. Costolo can presumably fix all that.
So here we are living out another day in the never ending soap opera of hope and flame-outs that is Twitter. From the confusion of “How does thing work for business?” to the predictions that the service is woefully undervalued and underhyped and all stops in between, everyone wants in on the Twitter phenomenon. Fortunately, it looks like Twitter is taking notice as well by hiring the likes of Costolo. They recently hired Google’s top legal ace as well.
So Twitter is still busy in the background trying to get the right people on the bus. Stay tuned as something is likely to change or be predicted in the next 15 seconds or so that will keep everyone busy for another short period of time.