Another data point is surely that in countries with more user minutes spent watching TV on publicly funded channels, surely the total spend (and inventory for sale) will be less than in countries accustomed to watching shows with more commercials in them.

In any case, TV ad viewing patterns will continue to shift rapidly, and all advertising is shifting rapidly. That’s all we can say with any certainty.

The TV-Industrial Complex is coming apart. Is there a new logic coming to take its place? Perhaps the answers will be different across countries, and cultures. The lure of the “old” way with an attentive audience that can be “bought” en masse is simply too great for big business to give up on completely. They’ll continue to seek such models where they can find them, so the unraveling process will be gradual and uneven.
.-= Andrew Goodman´s last blog ..To Ev and Biz: Click Arbitrage Tips for Twitter =-.

As social media and online engagement grow in importance, they will show up as labor and tool investments rather than explicitly measured advertising spend. Definitely a trend to watch closely.
.-= Alex Hawkinson´s last blog ..Internet overtakes TV as biggest advertising sector in UK – data and thoughts =-.