I’ve always maintained that it’s dangerous to take a single Marketing Pilgrim post and assume you understand our sentiment and bias towards any one company. If you read yesterday’s criticism of WordPress, you’d think we were “automattic” haters.
Today, you’d be eating humble pie.
Automattic has announced the acquisition of After the Deadline, a service that provides spell checking, style checking, and grammar checking. Huzzah!
While I’m somewhat puzzled that WordPress.com users get After the Deadline baked-in, while us .org user are left once again with just a plugin, I still applaud the acquisition. Why? Because spell checking and grammar checking are the bane of any blogger’s existence!
For example, despite my own best efforts, I’m plagued with the curse of “its” versus “it’s.” It’s not that I don’t know how to use each, it’s that sometimes my fingers move faster than my brain. Judging by a demo offered by After the Deadline, I need to install this plugin ASAP:
(Note: It’s not perfect. Notice it missed “ads” when it should be “adds.”)
You can learn more about the deal via After the Deadline’s founder Raphael Mudge.