Comments on: Yipee! Microsoft Enters the Social Media Monitoring Space

By: Linkdump 65 | ettf.net

Linkdump 65 | ettf.net — Fri, 02 Oct 2009 14:08:33 +0000

[...] Microsoft also enters the social media monitoring space [...]

By: Microsoft Offers Gentle Bribes to People Who Mention Vista 7 in Twitter | Boycott Novell

Mon, 28 Sep 2009 08:24:28 +0000

[...] is interesting about this product is also the name: A new product in development by Microsoft Advertising under the code-name [...]

By: Microsoft LookingGlass Video Demo | Mel Carson - UK Internet Marketing Blog - Microsoft - Memoirs

Sat, 26 Sep 2009 07:45:48 +0000

[...] excited about the great coverage on ClickZ, AdAge & TechCrunch and from Andy Beal and I know Jamey and Marc will relish more of your thoughts! Tweet This!Share this on FacebookDigg [...]

By: Andy Beal

Andy Beal — Fri, 25 Sep 2009 00:39:32 +0000

Yeah, if MSFT can’t get accurate Facebook data, none of us can!

By: Blake Cahill

Blake Cahill — Thu, 24 Sep 2009 23:58:58 +0000

Andy,

With you on space validation. The MSFT marketing and customer services folks have been involved in community and community interaction since before the space was called social media. Sharepoint is community collaboration software yet there are many vendors like Lithium, Telligent, etc that all very successful in that space. We will have to see how it evolves or if they ask partners/vendors they presently work with to contribute enriched data to the platform. Still to early to tell. One thing that got me thinking is what about Facebook data since they have an ownership stake Facebook

@bcahill

By: Tampa Bay Seo

Tampa Bay Seo — Thu, 24 Sep 2009 22:03:07 +0000

Bing has been out for a while now and it has shown it can do the search thing. The question is where is it going from here?

By: Giles (Webconomist)

Giles (Webconomist) — Thu, 24 Sep 2009 18:36:50 +0000

It will be interesting to see what “Looking Glass” shapes up to be, but agree with your approach of welcoming it. I have little doubt it will be painfully slow, a resource hog and likely cause the Social Web to collapse in a million blue screens of death…OK, sarcasm aside, I welcome it.

With our mediasphere360 we’re just one of many monitoring tools; but each of us has a slightly different approach and falvour. My problem with Microsoft is that it will likely place results within Bing before other consumer search engines.

Very few monitoring tools, less than 3% use their own search algorithms independent of Google et al. Will Microsoft take a similar approach? Likely not.

Interested to see what rolls out. Thanks for the post.
.-= Giles (Webconomist)´s last blog ..Why Search Engines Aren’t Media Monitoring Tools =-.

By: Andy Beal

Andy Beal — Thu, 24 Sep 2009 17:22:57 +0000

Thanks Bruno!

By: Brennan

Brennan — Thu, 24 Sep 2009 15:46:38 +0000

I don't really see this being a threat to Trackur or other social media monitoring companies. If it was stand alone and could be used like Trackur or a Google Alerts hybrid then I could see companies getting scared but from what I am reading it will be a product that gets rare use as you must integrate it with obsolete Microsoft products to be of any use. .-= Brennan´s last blog ..How To Remove Your Home From Google Street View =-.

By: Bruno Ancona Lopes

Bruno Ancona Lopes — Thu, 24 Sep 2009 15:28:02 +0000

That’s the winning attitude for sure =)
Thumbs up! Just tested Trackur and it rocks!
Cheers,
Bruno

By: Andy Beal

Andy Beal — Thu, 24 Sep 2009 13:10:00 +0000

Thanks for your thoughts Scott. As for my attitude, the alternative was to curl up in a ball and whimper.

By: Scott Clark

Scott Clark — Thu, 24 Sep 2009 13:06:34 +0000

I am appreciative of your attitude here. If anything, it further validates this industry to the mainstream. Now, those of us who work in ORM will have to work harder to educate stubborn clients that they cannot just “find social media problem” and “squash social media problem with C&D Letter from Legal Department” …

As you elude to, the nice thing about Social Media Monitoring is that more companies will realize that a) there is a potential issues and b) the only way to manage such issues is by becoming more authentic, active and unselfish in the social networks.
.-= Scott Clark´s last blog ..Google SideWiki – A New ORM Opportunity (or Risk?) =-.