Comments on: Are Banner Ads Dying? http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html Internet Marketing News Fri, 10 Feb 2012 15:38:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Leigh http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-91863 Leigh Sat, 10 Oct 2009 10:21:50 +0000 http://www.marketingpilgrim.com/?p=13282#comment-91863 Banner ads are certainly not dying - unlike PPC, banner ads provide brand awareness as well as traffic to your website. They also account for huge amounts of type-in-traffic to your website. A marketing strategy NEEDS to have banner ads in their mix - if not, they are missing out on a huge customer base. :) Banner ads are certainly not dying – unlike PPC, banner ads provide brand awareness as well as traffic to your website. They also account for huge amounts of type-in-traffic to your website.

A marketing strategy NEEDS to have banner ads in their mix – if not, they are missing out on a huge customer base. :)

]]> By: Ni blanco ni negro, el futuro de la publicidad es gris | ESPIRA, Estudio de Diseño Web en Alicante http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-90452 Ni blanco ni negro, el futuro de la publicidad es gris | ESPIRA, Estudio de Diseño Web en Alicante Tue, 06 Oct 2009 09:27:31 +0000 http://www.marketingpilgrim.com/?p=13282#comment-90452 [...] a ir a un mercado como Internet. De hecho, interesante es el artículo sobre la teoría acerca de la muerte de los banners como formato publicitario. Personalmente, hace mucho tiempo que el banner dejó de ser atractivo para mí como formato [...] [...] a ir a un mercado como Internet. De hecho, interesante es el artículo sobre la teoría acerca de la muerte de los banners como formato publicitario. Personalmente, hace mucho tiempo que el banner dejó de ser atractivo para mí como formato [...]

]]> By: searchengineman http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-90070 searchengineman Mon, 05 Oct 2009 15:02:45 +0000 http://www.marketingpilgrim.com/?p=13282#comment-90070 There seems to be a trend out there, bashing the image/banner ad. The view per conversion metric, that Google has announced may change that. At least you'll know if a user was exposed to the banner within the last 30 days. I see this as being very useful. http://adwords.blogspot.com/2009/09/announcing-view-through-conversion.html There seems to be a trend out there, bashing the image/banner ad.

The view per conversion metric, that Google has announced may change that. At least you’ll know if a user was exposed to the banner within the last 30 days. I see this as being very useful.

http://adwords.blogspot.com/2009/09/announcing-view-through-conversion .html

]]> By: aaaania http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-90001 aaaania Mon, 05 Oct 2009 06:38:07 +0000 http://www.marketingpilgrim.com/?p=13282#comment-90001 I think that engaging audiences works best. I try it here http://www.facebook.com/pages/Sunrise-System/167816319923 and it starts to show results :) I think that engaging audiences works best. I try it here http://www.facebook.com/pages/Sunrise-System/167816319923 and it starts to show results :)

]]> By: Lochnload http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-89802 Lochnload Sat, 03 Oct 2009 16:55:46 +0000 http://www.marketingpilgrim.com/?p=13282#comment-89802 Of course the flip side is that if you buy 'clicks' instead of impressions, your banners will be displayed twice as much, and add more brand awarness. For every cloud... Of course the flip side is that if you buy ‘clicks’ instead of impressions, your banners will be displayed twice as much, and add more brand awarness. For every cloud…

]]> By: Yogesh Sarkar http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-89621 Yogesh Sarkar Fri, 02 Oct 2009 22:24:19 +0000 http://www.marketingpilgrim.com/?p=13282#comment-89621 I agree with Econsultancy that clicks are not the real metrics of an ad campaign. After all ads in TV, Radio and print media have no such metric and companies indulge in advertisements to raise brand awareness and that is how it should be on the web as well. Of course if you are selling something online or need to drive traffic to your website, then clicks can and should be a metric, but not for traditional companies which need to create brand awareness, rather than traffic to a sales page! .-= Yogesh Sarkar´s last blog ..<a href="http://feedproxy.google.com/~r/yogeshsarkar/~3/t35yscnH1IU/" rel="nofollow">Dussehra 2009</a> =-. I agree with Econsultancy that clicks are not the real metrics of an ad campaign. After all ads in TV, Radio and print media have no such metric and companies indulge in advertisements to raise brand awareness and that is how it should be on the web as well.

Of course if you are selling something online or need to drive traffic to your website, then clicks can and should be a metric, but not for traditional companies which need to create brand awareness, rather than traffic to a sales page!
.-= Yogesh Sarkar´s last blog ..Dussehra 2009 =-.

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-89533 Jordan McCollum Fri, 02 Oct 2009 19:25:31 +0000 http://www.marketingpilgrim.com/?p=13282#comment-89533 Yes, but how are independent measurement companies going to be able to measure those? Yes, but how are independent measurement companies going to be able to measure those?

]]> By: james http://www.marketingpilgrim.com/2009/10/are-banner-ads-dying.html/comment-page-1#comment-89515 james Fri, 02 Oct 2009 18:56:11 +0000 http://www.marketingpilgrim.com/?p=13282#comment-89515 Conversions, engagement, brand studies, etc are all better than clicks. Conversions, engagement, brand studies, etc are all better than clicks.

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