Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

By a Show of Hands, Who Would Like 1,500 Brand Evangelists on Facebook?

Talk to me long enough about online reputation management and we’ll likely get to the topic of managing online reviews. I truly believe that more of your happy customers would be willing to post a positive review of your business, if only you’d ask!

Well, Empathica has launched a new Facebook application that does just that–encourages your raving fans to tell the world. Called GoRecommend, the app starts as a simply customer survey. Those that demonstrate a favorable experience with a business are prompted to share that positive feedback on Facebook.

Here’s how it looks:

I know it sounds somewhat “icky” but there’s a war going on with your online reputation–and many of you are losing. Your detractors don’t need any prompting to tell their Facebook friends about their dreadful experience with your business. Consider this your chance to level the playing field.

And GoRecommend appears to work!

Since testing GoRecommend, popular hamburger chain Red Robin has received more than 1,500 recommendations on Facebook! Who here would love just 150 positive recommendations–let alone 1,500?

Even if you don’t have the budget to utilize GoRecommend, let this be a wake-up call that you don’t get, if you don’t ask!

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