Comments on: Comcast and Twitter: Can Words Overcome Products? http://www.marketingpilgrim.com/2009/10/comcast-and-twitter-can-words-overcome-products.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The New (Social) Customer Advocate « CRM Strategies Blog http://www.marketingpilgrim.com/2009/10/comcast-and-twitter-can-words-overcome-products.html/comment-page-1#comment-98893 The New (Social) Customer Advocate « CRM Strategies Blog Wed, 04 Nov 2009 07:41:31 +0000 http://www.marketingpilgrim.com/?p=13734#comment-98893 [...] of Social Media for Business’s poster children recalls Comcast’s journey with Twitter. From Frank Reed’s Story over on Marketing Pilgrim: “It has changed the culture of our company,” Roberts [...] [...] of Social Media for Business’s poster children recalls Comcast’s journey with Twitter. From Frank Reed’s Story over on Marketing Pilgrim: “It has changed the culture of our company,” Roberts [...]

]]> By: 7 Signs of Change at Comcast: What I’ve found so far http://www.marketingpilgrim.com/2009/10/comcast-and-twitter-can-words-overcome-products.html/comment-page-1#comment-97067 7 Signs of Change at Comcast: What I’ve found so far Wed, 28 Oct 2009 15:29:38 +0000 http://www.marketingpilgrim.com/?p=13734#comment-97067 [...] my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed change was happening. I argued that Comcast’s social media [...] [...] my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed change was happening. I argued that Comcast’s social media [...]

]]> By: ComcastCares http://www.marketingpilgrim.com/2009/10/comcast-and-twitter-can-words-overcome-products.html/comment-page-1#comment-97029 ComcastCares Wed, 28 Oct 2009 11:58:06 +0000 http://www.marketingpilgrim.com/?p=13734#comment-97029 I can assure you the changes within the organization are much deeper. What this article points out better is we have a long way to go to change perceptions that we have built up over time. I was surprised to hear Brian's response, because ultimately the culture change within the organization has been much broader than social media. I believe the culture shift that has occurred is due to the Senior VP for National Customer Operations, Rick Germano. Internally I can tell you the Customer experience is paramount to everything we do. So much so that the corporate credo changed earlier this year to emphasize our goal to have the best products and the best Customer experience. I have a lot of fun being able to watch this culture shift, and I look forward to more Customers and non-Customers noticing the changes we have made. Thank you! Frank Eliason Comcast I can assure you the changes within the organization are much deeper. What this article points out better is we have a long way to go to change perceptions that we have built up over time. I was surprised to hear Brian’s response, because ultimately the culture change within the organization has been much broader than social media. I believe the culture shift that has occurred is due to the Senior VP for National Customer Operations, Rick Germano. Internally I can tell you the Customer experience is paramount to everything we do. So much so that the corporate credo changed earlier this year to emphasize our goal to have the best products and the best Customer experience. I have a lot of fun being able to watch this culture shift, and I look forward to more Customers and non-Customers noticing the changes we have made.

Thank you!
Frank Eliason
Comcast

]]> By: Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For http://www.marketingpilgrim.com/2009/10/comcast-and-twitter-can-words-overcome-products.html/comment-page-1#comment-96521 Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For Tue, 27 Oct 2009 00:42:12 +0000 http://www.marketingpilgrim.com/?p=13734#comment-96521 [...] details offered by Roberts to demonstrate how, where and why Comcast’s culture was changing, many were quick to spread that comment and repeat again that Twitter was changing Comcast. (Wish fulfillment, I [...] [...] details offered by Roberts to demonstrate how, where and why Comcast’s culture was changing, many were quick to spread that comment and repeat again that Twitter was changing Comcast. (Wish fulfillment, I [...]

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