The other day I clicked a link on Twitter to a blog post everyone was talking about. I did like everyone else and read the post and then left a snarky comment. But then unlike most everyone else, I right clicked the margin and selected “view source”. Why did I do that? I am not really sure, I honestly did it without thinking. Looking at other people’s code has become something of a habit for me. I find myself sometimes getting more out of analyzing the blog’s HTML, than the post itself!
Anyways, on this particular site I was shocked when I saw the HTML. It was horrible. I mean it was really really bad. It looked like this site was coded by a drunk monkey in 1998! And, to be honest, it really got my angry. Angry? Yes, angry! You see this site isn’t just any site, this site happens to be the corporate web site for a very recognizable brand. This company is known for their excellence in their industry. Furthermore I know a few of the folks that work for this company, and they are all really awesome people that do good work and believe in what they do. And because of that, it mad me angry that their site is so haphazardly put together. It made me angry that a company that I believed in, wasn’t taking my profession seriously.
The folks that I know that work for this company deserve better, they deserve the best site money can buy, and trust me, this company can afford it. So I started asking myself, why? Why would a company that has earned so much respect, developed such a strong brand, and have such awesome employees, have such a horrible site?
I ask myself these types of questions a lot, because unfortunately the story above isn’t uncommon. There are many good companies with strong brands that don’t care enough to build a good web site. And, I will freely admit that I have extremely high standards when it comes to web development.
So why does this matter? Why should these companies care what a geeky code monkey thinks? They should care, because I am not alone! They should care because as leaders in their industries people look to them to set the standard. They should care because their competitors know they can do better and are prepared to prove it. But most importantly, they should care because their clients and customers expect the best in everything they do, and if they find out the truth, then they can find another company to do business with very quickly.
And no I am not naming names, but if you think this post is about your company, get in touch with me and I would be happy to give you a free site audit.