Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Google Adds New Search Options

A year ago, we first started seeing Google adding Search Options to their SERPs to refine results by time or to change how those results were listed on the SERP. In May, Search Options became official, adding the ability to filter by medium (image, video, etc.) and view the results as a WonderWheel or timeline.

google-logoNow we get even more options with our search. You can filter your results now by:

  • Past hour
  • Specific date range
  • Shopping info—whether you want to see more or less
  • Pages you’ve visited (or not)
  • Sources, including blogs, books and news

While all these features are very cool and could be useful for specific searches, I think it’s best that Google continues to hide the Search Options by default. Most Google users would probably be confused or overwhelmed by the choices there—and most of the Options apply to only a specific type of search anyway. Even I rarely have a need for the search options, looking at the whole of my search history. Keeping the options accessible on the blue bar above the results is handy, and the curious can click.

What do you think? Do you use the Search Options? Will you use the new ones? Do you think it’s best to have them hidden by default?

  • http://www.freelancelens.com Pothi

    While I agree that the options should be hidden by default, I’m a regular user of ‘Search Options’ especially I like the ‘Past Hour’ option introduced recently. I strongly believe these options will increase the effectiveness of the search for advanced users.
    .-= Pothi´s last blog ..Manage Your Assignments More Effectively =-.

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  • http://personalppccoach.com/MPIL/phpredir.php Andrew @ Personal PPC Coach

    I always make the mistake of thinking I am on top of everything, and then I read a post like this and remember there is just too much to know. Thanks for the tip. I consider myself an advanced user, I frequently use Google Co-op to create custom search engines and also use the “site:” operator to search one specific site. But these new search options will definitely come in handy. I like the timeline feature and the review feature. There’s nothing worse than finding old outdated information.

    As somewhat of a tangent, while we are on the topic of search, I just wanted to mention the new site Aardvark. It’s pretty revolutionary. It’s a social network. You tell them what subject you’d be comfortable answering questions about and then you can ask any question you want, about any subject. Within five minutes you’ll have answers in your e-mail inbox. It kind of turns traditional search on its head.