Google Apps: You Can Run but ….
Ever get the feeling that as Google announces more and more services for more and more people at more and more spots on the globe that there is less and less room to go without a primary colored logo looking over you?
Now, don’t get me wrong. I am feeding this animal as much as the next guy because I use a lot of Google’s services. Most of them perform just as advertised and they do allow virtually anyone from the single person shop to the multi-national conglomerate some form of relief from some traditional IT and Internet headaches. It’s just getting a little creepy when I sit back and think about how Google uses their blog to announce things in an almost casual fashion that most companies would be firing off press releases left and right about. An example:
Today, we’re excited to support this global momentum with the expansion of the “Gone Google” initiative to additional countries including the U.K., France, Canada, Japan, Australia and Singapore. We hope our messages — in train stations such as Paddington, La Défense and Shinagawa, and at airports in Singapore, Toronto, Dallas and beyond — help companies, schools and organizations learn all about the benefits of going Google with our enterprise products.
For those counting that’s on four separate continents. Geesh. I have to tip my hat to them though. They don’t stop pushing.
One thing the blog post failed to mention, however, are some of the significant outages that Google has incurred in recent months which makes them seem more normal. In other words, they are still all about hyping themselves and ignoring the soft spots. How about a little contrition by saying that “We are working on ironing out our issues while we plow forward with our full assault on the world”?
It’s an interesting position that Google is carving out in the world. You can’t live with and you can’ t live without them. They do more good than bad in most cases so it’s not that much fun to try to poke holes in their efforts. They are the most recognizable brand on the planet. Has it truly become a Google world and we are all just allowed to live in it?