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Google Chasing Real Time on YouTube

posted on October 16, 2009


youtube-logoReal time search is hot (theoretically), but Google is struggling to deliver results. They’ve started some real-time stuff in Gmail, though, with interactive widgets within emails. And now they’re branching out to real time on YouTube.

At first glance, real time video sounds even harder than real time search—and yeah, YouTube’s popular, but shouldn’t the Goog focus on what they do best/actually make money on?

Do not despair, however! It’s not real-time video they’re using on YouTube: it’s real-time search—in the comments. I know, just what you waited your whole life for.

youtube comments realtime

As RWW puts it, YouTube comments are “notoriously useless.” Unless your job has to do with reading empty abuse or praise. That’s a pretty crappy job.

However, there is at least one useful application here: reputation monitoring. Not that anyone around here is an expert and published author on the topic or anything, but if you’re posting on the most popular video site on the web, it can always be useful to see what people are saying about you.

As yet, YouTube isn’t offering RSS feeds on the results however, which necessitates periodic manual searches for your (clients’) terms. However, as RWW notes, “In addition to search results continuously updated ala Facebook’s newsfeed (’3 new results’) there’s also a frequently-updated list of ‘trending topics’ on the search page.”

What do you think? Will this tool be useful for you? Do you want real time YouTube comments search, or do you wish Google would hurry up and get real-time search?


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  • http://www.youtube.com/watch?v=qynTSwYIQsc Terry @Charlotte NC

    Google is just coming late to the Twitter party… Google already offers the freshest content, don’t want to sacrfice authority for “new”

  • http://www.ezwebsitemonitoring.com/ Aaron

    LOL @ Real time comments on Youtube.. It is a start towards real time search for them. I don’t think its a stupid idea. I am thinking of it more as a test for rolling real-time search out in other areas. The comments is just one place that gets a lot of activity so I think that provides them with a good area to test their functinality out on.

    They are not stupid.. There is reasoning behind it, and I especially think within the next year, that they get a lot more real-time and a lot more relevant with recently posted videos, as well as Google showing more relevant pages based mostly on recently updated sites that have authority.
    .-= Aaron´s last blog ..Top List of DoFollow Blogs with mozRank =-.

Filed Under: Search Marketing, Social, Video