Posted October 16, 2009 10:23 am by with 11 comments

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It’s a good day for reputation management consultants everywhere–we just got Google’s official endorsement!

Yep, Google has come off the fence and wholeheartedly endorsed the creation of positive web content to try and outrank anything negative. In the Google post, the search engine does an admirable job of creating a primer for Google Reputation Management which includes this endorsement of creating positive web pages:

Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation.
(emphasis Google’s)

Of course, this isn’t ground breaking in any way–Google also offers advice for SEO, although just as basic–but it’s nice to see Google giving the green light to online reputation management campaigns. I wonder how much of the impetus for this post came from all of the content removal requests Google gets each day. 😉

PS. Once you’ve read Google’s reputation management advice, you can check out my Google reputation management tips here and don’t forget I have tons of this stuff in my book Radically Transparent!

  • Roy Morejon

    a good day for reputation management consultants indeed…
    .-= Roy Morejon´s last blog ..What Open Source Means to Social Media =-.

  • Michael Martinez

    I like they are pushing Google profiles as a solution. Does that mean profiles will now rank in normal Web results on the first page or are they still relegated to the footer?
    .-= Michael Martinez´s last blog ..Another 20 Hard Core SEO Tips =-.

    • Andy Beal

      They are still–lamely–relegated to the footer. :-(

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  • Barbara Ling, Virtual Coach

    I’m waiting for Google to declare itself The Force.
    .-= Barbara Ling, Virtual Coach´s last blog ..On what brand do YOU focus when you’re making money? =-.

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  • Oscar Del Santo

    Well, about time I say!
    .-= Oscar Del Santo´s last blog ..Graham Newey: ha nacido una estrella =-.

  • Simon

    Thanky Nice Post

  • Data Quality

    Interesting, seems like google has their hands in everything nowadays.
    .-= Data Quality´s last blog ..This is a test run – Data Advisor Week of May 03 =-.

  • Jim Edward

    Thanks for your help and tools we really needed them because Google vastly underestimates what it takes to protect your reputation on their search engine
    .-= Jim Edward´s last blog ..Kip D. (5.0/5) on Yelp =-.

  • Website Promotion Blog

    I believe the best practice will be to preemptively handle the reputation damage by some preventive measures instead of trying to outweigh the negative buzz against you.

    Actually, it might be inevitable to face cases where your reputation is at stake and something unexpected happens to you. Then, Google’s post could help somewhat, but it’s only in the world of search engines, not social media. That’s something that requires different approach to outweigh your negative side by the positive aspects.
    .-= Website Promotion Blog´s last blog ..7 Tips on Preemptive Online Reputation Management =-.