Marketing Pilgrim

What’s the name of that song?

You know the one. They play it a lot at NC State football games?

C’mon, you know it. “Boom, here comes the boom….”

No?

Forget it! I’ll Google it instead!

Yes, that’s it!

And, pretty soon, you’ll never have problems finding a song, artist, or album again–thanks to a new “Discover Music” onebox from Google.

Maybe you remember only the chorus — or maybe you remember who sang it, but you forgot the exact name of the song. If you’ve ever heard a catchy song in a car or cafe, but just can’t figure out the name of the song, you’ll know what I’m talking about. This search feature also helps you find many of those songs by entering a search containing a line or two of lyrics.

Cool, huh? Google has partnered with MySpace and Lala to source the results and Pandora, imeem, and Rhapsody are standing by to help you discover music related to your query. Not only does the Onebox show the result, but you can click the play button to activate the pop-up–and play the song!

**Time out! Google is allowing pop-ups now? That’s the topic for a another blog post!**

If you’re not seeing the results yet, Google has launched a music search site you can try out.

The only thing missing? Maybe a partnership with Shazam, so I can play music to Google and have it recognize it–without me knowing anything about the song. That would be cool!

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