In what is likely to be seen as disruptive to the wireless status quo, Google is working with a smartphone manufacturer to have a Google-branded phone available this year through retailers and not through telcos, according to Northeast Securities analyst Ashok Kumar, who has talked to Google’s design partners about the plan.
It is likely that this rumor will set off a firestorm of pundit poison toward Google and their apparent desire to have everyone’s cake and eat it all as well as belch on the rest of us. I say so what? As long as Google is ready to put something on the market that is competitive and it’s not a hack job (which is unlikely but always possible) then bring it on!
If talk of the Google phone plan is true, the entrance of an unlocked, low-cost, Web-friendly touchscreen device will probably undercut other Android phone efforts by players like Motorola, Samsung and Dell.
Motorola’s entire turnaround strategy is based on the Android operating system. The company is expected to announce a ultra-thin Droid phone at Verizon next month. Both Verizon and Motorola expect the Sholes/Droid phone to be a significant challenger to Apple’s iPhone.
So at this point this is just talk so caveat readertor (I know that is not a real phrase but saying “Let the reader beware was kinda boring). Makes sense though that Google would take this direction. It doesn’t come without its risks though. First, Google would be taking aim at the phone service providers like Verizon that have worked on getting the Android system to the point that ads now appear every 5 seconds during any sporting event.
But Google has never been shy about making sure search is still king of the hill
If Google goes through with the plan, it would point to how eager the Internet ad giant is to get Android in as many hands as possible so it can extend its search business beyond desktop computers to mobile devices. Going around phone companies to reach consumers is a bold move, but Google no doubt sees the wireless Internet market as a land-grab race with Apple, Nokia and Microsoft
So let’s just remember that this is one of those rumors that was started by an analyst who has an inside track to someone but also has an agenda to make a name for him or herself. So if there is no Google Android phone in your stocking for Christmas don’t be disappointed. It’ll happen soon enough. It’s Google, remember?