Apple won the market share battle by delivering the 1st iPhone and continually improving upon it via new versions of both the software and phone. This achieved incredible word of mouth marketing and raised sales by allowing consumers to become collaborators, making it easy for anyone to fall in love with the Apple brand.

Google may have an uphill battle getting their devices into the hands of consumers, but they’re taking a solid play from their friends in Cupertino by creating applications (‘Apps’) that will drive demand for the hardware and reward their business partners with coveted service contracts.

What we may be seeing — finally — is a bit more parity in the sale of high powered mobile devices as the early adopters (primarily iPhone users) are joined by the next giant wave of me-too adopters.

Don’t be surprised if they account for a surge in Droid sales.

Will Google pull another coup by discounting their mobiles to take a bite out of Apple? Yet to be seen, but this is only the beginning of a battle for the hearts and minds of the brave new world of Mobile connectivity.
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