Marketing Pilgrim

When your announcement claims you’ve launched the "World’s Most Advanced Mobile Homepage," you’d better live up to the hype–or this Pilgrim’s going to cut you down.

Well, the verdict is in on the new Yahoo mobile homepage, and it’s actually pretty darn good.

The new mobile homepage (http://m.yahoo.com) is now compatible with more than 1,900 different mobile devices and has new functionality–built with iPhone, Android, and Pre users in mind.

Here’s what you’re getting:

• Dynamically updated content with pagination – without using additional screen real estate or refreshing, users are able to access a wealth of content. For example, the ‘Today’ module now surfaces ten of the leading stories from around the Web and gives users immediate access to 48 of the top news, business, sports and entertainment articles directly to consumers’ fingertips.
• An enhanced RSS reader –   that now supports photos with captions, and adds the ability to scroll through more headlines from favorite feeds without having to refresh content.
• Enhanced mobile video integration – with one click consumers can watch streaming video including the Yahoo! produced Tech Ticker – a rundown of the latest financial news, and Prime Time in No Time – a recap of last night’s TV shows, as well as news, entertainment and sports videos from the Associated Press.
• Enhanced movie results – movie posters now show you exactly what’s playing at a theatre near you, and with a few simple clicks you can watch the trailer, read reviews from Yahoo! and Rotten Tomatoes, and even buy tickets from participating theatres – all directly from your mobile device.

Ah, I love the smell of "The Year of the Mobile" in the morning!

So Pilgrims, what’s your favorite mobile homepage? I’m thinking that Yahoo’s might become my default, but would love to know what’s your favorite.