Google Paid $1 Billion Too Much for YouTube? What Will It Pay for Twitter?

The big news this morning is a CNET report quoting Google CEO Eric Schmidt’s admission that he paid around $1 billion too much for YouTube.

Here’s an extract from Schmidt’s deposition in the ongoing Viacom suit:

Schmidt: I believe YouTube was worth somewhere around $600 million to $700 million.

(Viacom Attorney) Baskin: And you communicated that to the board?

Schmidt: I did.

Baskin: What methodology did you use to come up with that number?

Schmidt: My judgment.

Baskin: Was it based on cash flow analysis? Comparable companies? What were you using as the basis for your judgment?

Schmidt: It’s just my judgment. I’ve been doing this a long time.

Google to Apple: Can You Hear Me Now?

Google’s Android phone technology is going where no iPhone has gone before–to the Verizon network.

The two companies have announced a strategic partnership that will see more Android phones coming to market–some within the next few weeks.

Integral to this agreement is a commitment by the companies to devote substantial resources to accelerate delivery of leading-edge innovation that will put unique applications in the hands of consumers quickly…Verizon Wireless and Google plan to co-develop several Android-based devices that will be pre-loaded with innovative applications from both parties as well as third-party developers.

This is a big win for Google. While the iPhone has seen impressive market gains, there’s no doubt that it won’t realize its full potential until it can break free from its current AT&T bonds. While consumers are left waiting for the iPhone to become available on Verizon’s arguably better 3G network, Google gets to sweep in and try to make as many of them as possible convert to Android.

Social Media and Content Discovery: A Growing Relationship

Social Media CollageWhile the commercial Internet age is in its teens according to linear age it has some difficulty focusing. Just when users are getting used to a world that is search engine centric there comes along the social web or social media or social networking or social (insert your word here) to truly change how people make sense of the sheer volume of data on the Internet. This change or movement toward the social web is happening at an ever increasing rate and creates opportunities as well as difficulties for those who are trying to harness this power for business.

Nielsen reports at its blog in a post from Jon Gibbs, VP Media Analytics

Google at Its Minimalist Best?

google-logoGoogle is well known for many things to many people. Of course, search comes to mind. Then there’s e-mail and apps and on and on and on. Finally, there is the concern of world domination but that’s at least a year or two away so we can all breathe easier.

One design element that Google has been both famous and notorious for is its minimalist look, particularly on its home page. The simple search box and Google logo are as much a part of the Google brand and image than anything it actually does. Maybe that’s why it’s the most recognizable brand on the planet.

TechCrunch brings to our attention Google’s attempt to be even more minimalist if that’s possible.

Amazon Goes Mobile–Mobile Payments, That Is

amazonI know it’s a conundrum you’ve just puzzled over for years. When will “the mobile” “arrive”? What will it take to get mobile payments off the ground in the US? A month ago, we looked at Read Write Web’s series on this subject, where they concluded that mobile payments wouldn’t take off until a site users know and trust implemented a secure system.

Facebook has already announced a mobile payments “solution” (all buzz words get scare quotes today) with Zong—but Amazon might beat them to the punch. Amazon, one of the (if not the) most popular online commerce sites, premieres its own Mobile Payments System today—and it’s not just for their site.


Bloggers Face $11k FTC Fines For Not Disclosing Paid Endorsements

This blog post was not sponsored by anyone. If it were, I would have to disclose such a relationship or face up to $11,000 in fines from the Federal Trade Commission, according to newly published guidelines.

An update to FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising includes the following language (emphasis added):

Yahoo! Turns Yellow in India

FinaltimesindiayahooYahoo! Is busy rebranding itself around the world. There is plenty of money being pumped into the effort and apparently some research as to how to grab someone’s attention. In India at least it looks like you need to be on the front page and really bright! Maybe this technique should be considered by the poor newspaper industry here in the United States. I think I would have to at least give some attention to a cover that was this bold. In what appears to be a relatively slow news day we find TechCrunch bringing this ad to our attention.

India’s largest English-language newspaper, the Times of India, has an interesting print edition front page today – a huge yellow advertisement for Yahoo’s It’s You campaign first announced last month.