Microsoft’s Q3: Earnings, Revenue Down, but Still Beat the Street

microsoftDespite a 18% drop in earnings and a 14% drop in revenue in Q3, Microsoft still beat Wall Street estimates for its earnings per share by 25% (eight cents).

Naturally Microsoft’s revenue reports cover their bottom line, which includes all of their software, hardware, gaming and other offerings, not just their search engine. Bing falls under their Online Services Division. Last year, that division posted an operating loss of $321M in Q3; this year it’s down to a $480M loss.

A large part of that loss may come from the $100M marketing blitz to promote Bing—or that cost might have been listed in Q2 of this year.

Geesh! Facebook Sure Gets A Lot of Pageviews

Facebook IconEveryone has watched Facebook grow in popularity and significance over the past year or so. It almost sneaks up on you just how far reaching the social networking site has become. Claiming over 300 million users is impressive enough but some research is showing that there is data to support the claim that Facebook gets 1 out of every 4 pageviews in the US. Holy crap. That’s saying something.

Henry Blodgett at the BusinessInsider

Here’s a startling conclusion by Perry Drake of database marketing firm Drake Direct:

Facebook accounts for 25% of U.S. online pageviews.

Perry’s analysis was prompted by a study showing that the figure in the U.K. is 1 in 7. He pulled some Compete charts and concluded that the number here is 1 in 4.

Net Neutrality: Business or Politics?

World Net NeutralityAs the new proposals for rules and regulations start to show up regarding net neutrality moving forward it is apparent that politics and political wrangling will rule this one. A very real possible result of this could be that common sense is shelved. Why do I say this? Go ahead and read the article from Macworld discussing this very subject and see if you come to another conclusion.

According to the article the government (read: Democrats) say:

The rules are necessary to protect innovation on the Internet and preserve the openness that has allowed the Internet to blossom, said FCC Chairman Julius Genachowski.

19% of Internet Users Update their Statuses

Quick: if I asked you “Do you use an Internet service or site to share updates about yourself?”, how would you answer? “Yes: Facebook,” “Yes: my blog,” “Yes: Twitter,” (yes, all of the above)? Okay, let’s say I took all of those yeses, no matter which site/service you use, and declared them all to be Tweets.

Face it: someone with that little regard for the differences between the above types of sites probably shouldn’t consider himself/herself to be an Internet researcher.

19% of Internet users answered yes to the question “Do you use Twitter or another service to update your status about yourself, or to see others’ statuses?” in a Pew Internet & American Life study, up from 11% in April and last December. Naturally, Pew concludes that all 19% of them use Twitter. Brilliant. In fact, they’re so confused, I’m having a hard time figuring out these stats. They’ve mixed up the data so well that I can’t tell whether they mean “update their status” or “actually use Twitter” whenever they talk about Twitter use.

Social Sites Send Fewer, but More Loyal Visitors than Search

While we all like our sites to have visitors, a loyal visitor—one who returns for later visits—is especially valuable. And while search engines do send a lot of visitors, a study issued by Chitika earlier this month shows that the most loyal site visitors come from social sites, as eMarketer reports today.

Studying 33 million uniques across its publisher network last month, Chitika used the criterion of four or more visits over the course of a week to indicate a loyal visitor. They found that Facebook and Digg had the best loyalty rates:
loyaltyreferring
Facebook showed 20.69% of its referrals became loyal visitors. Digg had slightly over 16% of its referrals visit four or more times that week.

Interestingly, Yahoo had a slightly better loyalty rate than Google.:

Act Now to Avoid a Flickr Reputation Headache!

Depending on your point of view, Flickr just created an easy way to spot any pending reputation disasters, or just made it easier for one to occur.

The photo sharing has added a feature we’ve seen cause reputation headaches in Facebook–the ability to tag a person inside a photo. Here’s how it looks:

Now, in the half-full camp, this new feature will make it easier for you to be alerted when an embarrassing photo of you is posted to Flickr. Tackle it now, before anyone else sees it.

In the half-empty camp, this is bad news because those photos of your partying the night away, are easier for people to find.

Either way, you need not worry about the new feature–so long as you take some preemptive action.

Facebook and bing – Perfect Together?

Facebook Twit and bingBig day yesterday. Bing announces it is getting Twitter results for its index ahead of Google announcing the same thing. I wonder if that is a balm for Mr.Ballmer that at least he one-upped Google on one occasion. But wait there appears to be yet another rabbit that Microsoft can pull out of its hat. Drum roll please. It’s Facebook! Ok, before we move on which is your favorite; Facebing, bingbook, MicroFace, In Your Face Google or something else? Your input is required ;-).

Microsoft is showing some chutzpah in getting aggressive by striking deals with the largest public provider of real search data (Twitter) and arguably THE largest, but not completely public, gatherer of information about what people are doing as you read this.
The Telegraph reports