Search is changing very rapidly these days and it looks like we are going to need to buckle up to keep up with the changes and, even more likely, the rumored changes. Until I can use something myself (which means the rest of you can as well) then it is all rumor. Experimentation is the order of the day in search and especially as it relates to social search and the holy grail of real time search.
Since bing and Google have both announced their deals with Twitter regarding using Twitter’s vaunted stream to allow the world to update us with whatever the world deems important (note: while that sounds valuable on the surface I think that getting through the spam and other crap is going to be a pretty big deal for the end user to stomach but that’s for another day I suppose) the talk is all about how we can harness this new age of on-demand information.


Mark this day in history:
But they’re not about to make that mistake again.
This is the classic social media case study that finally someone has put a real face on. I read MG Siegler’s account of Comcast’s CEO Brian Roberts speaking with John Batelle of Federated Media and was getting lulled into the same Comcast story we have been reading for months now. While it is a nice piece of PR there is still an underlying reality that is not mentioned by many. 








