A company that earns its living by optimizing web sites for mobile browsers just issued a report that suggests most of us need our web sites optimized for mobile browsers!
OK, if we get over the potential bias in Gomez’s Why the Mobile Web is Disappointing End-Users, we find some interesting stats.
Like this one: 82% of mobile phone users would use their phone to access the web more often, if only your site would load faster and provided a reliable experience:
Or this one: if a mobile phone user can’t complete a transaction within a minute, they’re going to bail on your web site.
And: if your mobile site doesn’t even load within the first 10 seconds, you can forget it!
How does your site perform? There’s an (Gomez) app for that! Marketing Pilgrim scored a 4–not bad for a text heavy blog!