According to new predictions from Coda Research Consultancy, the “Year of the Mobile” will be funded by search and display ads, not the current “go to” channel SMS.
In fact, SMS (text messages) are likely become the mobile equivalent of Paul Michael Glaser–once the hottest thing around, but now trying to eek out a paycheck from cameos and debt-reduction infomercials doing a fantastic job of continuing his acting career!.
The chart below tells the whole story:
I can see the logic behind the reduction in SMS’s role in mobile advertising–smart phones mean better handsets for other types of ads–but I’m not sure that search will be so much more dominant than display. I personally still find myself “browsing” on my mobile phone, rather than hardcore “searching”–but maybe that’s just me.
What’s your take on the numbers?