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	<title>Comments on: Social Media and Content Discovery: A Growing Relationship</title>
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		<title>By: Visual Culture &#187; Social Media Counter</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-96198</link>
		<dc:creator>Visual Culture &#187; Social Media Counter</dc:creator>
		<pubDate>Sun, 25 Oct 2009 23:20:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-96198</guid>
		<description>[...] much is social media growing? Gary Hayes&#8217;s flash application is based on data pulled from a myriad of social media sources [...]</description>
		<content:encoded><![CDATA[<p>[...] much is social media growing? Gary Hayes&#8217;s flash application is based on data pulled from a myriad of social media sources [...]</p>
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		<title>By: Cops 2.0 &#187; Blog Archive &#187; Now blogging at The Crime Map (but still here, too)</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-93369</link>
		<dc:creator>Cops 2.0 &#187; Blog Archive &#187; Now blogging at The Crime Map (but still here, too)</dc:creator>
		<pubDate>Fri, 16 Oct 2009 01:11:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-93369</guid>
		<description>[...] challenge: cut through the noise and cut through the comfort zone. Because not only does the sheer amount of information coming at us mean there’s no time to think critically; learning to build community to help us filter it means, [...]</description>
		<content:encoded><![CDATA[<p>[...] challenge: cut through the noise and cut through the comfort zone. Because not only does the sheer amount of information coming at us mean there’s no time to think critically; learning to build community to help us filter it means, [...]</p>
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		<title>By: Information Overload and the Law Enforcement Agency &#171; The Crime Map</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-93017</link>
		<dc:creator>Information Overload and the Law Enforcement Agency &#171; The Crime Map</dc:creator>
		<pubDate>Thu, 15 Oct 2009 14:17:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-93017</guid>
		<description>[...] challenge: cut through the noise and cut through the comfort zone. Because not only does the sheer amount of information coming at us mean there&#8217;s no time to think critically; learning to build community to help us filter it [...]</description>
		<content:encoded><![CDATA[<p>[...] challenge: cut through the noise and cut through the comfort zone. Because not only does the sheer amount of information coming at us mean there&#8217;s no time to think critically; learning to build community to help us filter it [...]</p>
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		<title>By: Weekly Social Links: October 11, 2009 &#124; UpYourSocial</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-92020</link>
		<dc:creator>Weekly Social Links: October 11, 2009 &#124; UpYourSocial</dc:creator>
		<pubDate>Sun, 11 Oct 2009 22:16:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-92020</guid>
		<description>[...] Social Media and Content Discovery: A Growing Relationship [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media and Content Discovery: A Growing Relationship [...]</p>
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		<title>By: @SuperNack</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-91986</link>
		<dc:creator>@SuperNack</dc:creator>
		<pubDate>Sun, 11 Oct 2009 03:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-91986</guid>
		<description>Since I&#039;m on the Internet a lot (social media startup) I&#039;ve started noticing something. I&#039;m using Google less. Sure I still use it for the quick, random searches but I&#039;m still using it less than ever before.

With the rise of social media people have found that they like the answers that people give a whole lot more the the answers a computer algorithm gives, especially if they have a relationship with the person. The problem at hand is that most of the time, the people you are asking are not the people who have the answers. like ChrisCD said (see comment above), &quot;After all, how many of your friends have actually used an LXR DSLR 30MXTZ?!?&quot; 

So how will we find the right people? If you&#039;ve read Seth Godin&#039;s book Tribes, you know that people with similar interests like to form communities. If you are searching for great online content related to &quot;how to play the guitar&quot; you need to find a community centered around people who are experts at teaching people &quot;how to play the guitar.&quot; They are probably bloggers, speakers, teachers, etc. 

And while there is no single social media site to fully facilitate all these different kinds of communities and people-given answers... 

...I&#039;m working on it.  :)</description>
		<content:encoded><![CDATA[<p>Since I&#8217;m on the Internet a lot (social media startup) I&#8217;ve started noticing something. I&#8217;m using Google less. Sure I still use it for the quick, random searches but I&#8217;m still using it less than ever before.</p>
<p>With the rise of social media people have found that they like the answers that people give a whole lot more the the answers a computer algorithm gives, especially if they have a relationship with the person. The problem at hand is that most of the time, the people you are asking are not the people who have the answers. like ChrisCD said (see comment above), &#8220;After all, how many of your friends have actually used an LXR DSLR 30MXTZ?!?&#8221; </p>
<p>So how will we find the right people? If you&#8217;ve read Seth Godin&#8217;s book Tribes, you know that people with similar interests like to form communities. If you are searching for great online content related to &#8220;how to play the guitar&#8221; you need to find a community centered around people who are experts at teaching people &#8220;how to play the guitar.&#8221; They are probably bloggers, speakers, teachers, etc. </p>
<p>And while there is no single social media site to fully facilitate all these different kinds of communities and people-given answers&#8230; </p>
<p>&#8230;I&#8217;m working on it.  <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Trace Cohen</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-91017</link>
		<dc:creator>Trace Cohen</dc:creator>
		<pubDate>Wed, 07 Oct 2009 16:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-91017</guid>
		<description>I use social media - Blogs, Facebook, Wiki etc. - to get hard specific facts about a topic that I need to know about. This is the future of Web 3.0 (yah yah i know) that the information will come find you instead of you trying to find it. We will soon harness the power of collaboration online to deliver the best answer to a question or query and not results.

Google is a great way to find quick information about a certain topic no question. You have to remember a few things though... 1. Google delivers results, not answers. 2. These results are based on tireless efforts of SEO and other methods to be found on the first or second page. So just because it ranks high in Google doesn&#039;t mean that it is the best resource for you.

When was the last time you Googled your name? Do you know what comes up!?</description>
		<content:encoded><![CDATA[<p>I use social media &#8211; Blogs, Facebook, Wiki etc. &#8211; to get hard specific facts about a topic that I need to know about. This is the future of Web 3.0 (yah yah i know) that the information will come find you instead of you trying to find it. We will soon harness the power of collaboration online to deliver the best answer to a question or query and not results.</p>
<p>Google is a great way to find quick information about a certain topic no question. You have to remember a few things though&#8230; 1. Google delivers results, not answers. 2. These results are based on tireless efforts of SEO and other methods to be found on the first or second page. So just because it ranks high in Google doesn&#8217;t mean that it is the best resource for you.</p>
<p>When was the last time you Googled your name? Do you know what comes up!?</p>
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		<title>By: ChrisCD</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90919</link>
		<dc:creator>ChrisCD</dc:creator>
		<pubDate>Wed, 07 Oct 2009 13:44:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90919</guid>
		<description>I&#039;m a search, but I will dig much further than the first page for hidden nuggets.  I haven&#039;t tried twitter, so no comment.  Facebook seems to get crowded when you have a bunch of friends updating throughout the day.  I presume, twitter is similar.  

Social mediums will grow, but replace search, I don&#039;t think so.  Social mediums will be used in conjunction with search.  See what your &quot;friends&quot; think and then see what the SEs think.  After all, how many of your friends have actually used an LXR DSLR 30MXTZ?!?  :O)
.-= ChrisCD´s last blog ..&lt;a href=&quot;http://jumbocdinvestments.com/cd_rates_blog/2009/09/cd-rates-california/&quot; rel=&quot;nofollow&quot;&gt;CD Rates California&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a search, but I will dig much further than the first page for hidden nuggets.  I haven&#8217;t tried twitter, so no comment.  Facebook seems to get crowded when you have a bunch of friends updating throughout the day.  I presume, twitter is similar.  </p>
<p>Social mediums will grow, but replace search, I don&#8217;t think so.  Social mediums will be used in conjunction with search.  See what your &#8220;friends&#8221; think and then see what the SEs think.  After all, how many of your friends have actually used an LXR DSLR 30MXTZ?!?  :O)<br />
.-= ChrisCD´s last blog ..<a href="http://jumbocdinvestments.com/cd_rates_blog/2009/09/cd-rates-california/" rel="nofollow">CD Rates California</a> =-.</p>
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		<title>By: Jim Gibson</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90802</link>
		<dc:creator>Jim Gibson</dc:creator>
		<pubDate>Tue, 06 Oct 2009 22:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90802</guid>
		<description>I&#039;ve taken the notion of social media&#039;s encroachment on traditional search one step further.. by tying it to the all important buying process.  To read my full take, visit: www.gibsem.com/blog.html.

Keep up the great articles! :)</description>
		<content:encoded><![CDATA[<p>I&#8217;ve taken the notion of social media&#8217;s encroachment on traditional search one step further.. by tying it to the all important buying process.  To read my full take, visit: www.gibsem.com/blog.html.</p>
<p>Keep up the great articles! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Dana Lookadoo</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90617</link>
		<dc:creator>Dana Lookadoo</dc:creator>
		<pubDate>Tue, 06 Oct 2009 15:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90617</guid>
		<description>Will social media displace search engines as a primary source of information in the near future? hmm...

Such a great question! Your analysis really makes one think. Gosh, I just realized I&#039;m a socializer more than a searcher.

I laugh at how many people ask their friends on Twitter a question instead of looking it up. We seek our friends&#039; opinions first (or we&#039;ve just become lazy).

Maybe Google&#039;s move into more personalized results, as much as I want to fight it, provide the information we are really looking for. However, will we go to Google to find it?
.-= Dana Lookadoo´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/danalookadoo/~3/P4fTZgIlWas/&quot; rel=&quot;nofollow&quot;&gt;Free Keyword Tool! Thank You, WordStream!&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Will social media displace search engines as a primary source of information in the near future? hmm&#8230;</p>
<p>Such a great question! Your analysis really makes one think. Gosh, I just realized I&#8217;m a socializer more than a searcher.</p>
<p>I laugh at how many people ask their friends on Twitter a question instead of looking it up. We seek our friends&#8217; opinions first (or we&#8217;ve just become lazy).</p>
<p>Maybe Google&#8217;s move into more personalized results, as much as I want to fight it, provide the information we are really looking for. However, will we go to Google to find it?<br />
.-= Dana Lookadoo´s last blog ..<a href="http://feedproxy.google.com/~r/danalookadoo/~3/P4fTZgIlWas/" rel="nofollow">Free Keyword Tool! Thank You, WordStream!</a> =-.</p>
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		<title>By: thoughts.com</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90598</link>
		<dc:creator>thoughts.com</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90598</guid>
		<description>I combine a few methods to get information.I am a socializer when it comes to getting information. I seek information and see first what my friends and family think of the product or service and if they have ever used it before. Then I become a searcher and I research the internet about the product or service. If there is something going on in the news, I ask friends and family and then back to being a searcher. I think it is important to combine and not rely on one method but on a multiple of methods to get the best results.</description>
		<content:encoded><![CDATA[<p>I combine a few methods to get information.I am a socializer when it comes to getting information. I seek information and see first what my friends and family think of the product or service and if they have ever used it before. Then I become a searcher and I research the internet about the product or service. If there is something going on in the news, I ask friends and family and then back to being a searcher. I think it is important to combine and not rely on one method but on a multiple of methods to get the best results.</p>
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		<title>By: Oscar Del Santo</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90565</link>
		<dc:creator>Oscar Del Santo</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90565</guid>
		<description>This is a most interesting post about the shifting realities of the online medium.

I believe that for the number of socializers to increase, social media sites will have to show significant improvement in their own search capabilities. We are beginning to witness some major improvements in Twitter through Twitter portals, groups, directories, and of course the Twitter search engine, etc. Those cumulative upgrades may spearhead a revolution in how we look for information on the web and will have ripple effects across the board.

Thank you Frank for such a stimulating and thought-provoking post.
.-= Oscar Del Santo´s last blog ..&lt;a href=&quot;http://online-strategist.com/2009/10/03/seo-ppc/&quot; rel=&quot;nofollow&quot;&gt;SEO y PPC: La Unión hace la Fuerza&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>This is a most interesting post about the shifting realities of the online medium.</p>
<p>I believe that for the number of socializers to increase, social media sites will have to show significant improvement in their own search capabilities. We are beginning to witness some major improvements in Twitter through Twitter portals, groups, directories, and of course the Twitter search engine, etc. Those cumulative upgrades may spearhead a revolution in how we look for information on the web and will have ripple effects across the board.</p>
<p>Thank you Frank for such a stimulating and thought-provoking post.<br />
.-= Oscar Del Santo´s last blog ..<a href="http://online-strategist.com/2009/10/03/seo-ppc/" rel="nofollow">SEO y PPC: La Unión hace la Fuerza</a> =-.</p>
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		<title>By: FFcommunicator</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90537</link>
		<dc:creator>FFcommunicator</dc:creator>
		<pubDate>Tue, 06 Oct 2009 13:15:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90537</guid>
		<description>Frank, here&#039;s a helpful supplement to your article called &quot;The &#039;No Duhs&#039; of Social Media.&quot;
http://www.famefoundry.com/646/the-no-duhs-of-social-media
.-= FFcommunicator´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/FameFoundry/~3/SGhn424g9UA/&quot; rel=&quot;nofollow&quot;&gt;Breaking Boundaries&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Frank, here&#8217;s a helpful supplement to your article called &#8220;The &#8216;No Duhs&#8217; of Social Media.&#8221;<br />
http://www.famefoundry.com/646/the-no-duhs-of-social-media<br />
.-= FFcommunicator´s last blog ..<a href="http://feedproxy.google.com/~r/FameFoundry/~3/SGhn424g9UA/" rel="nofollow">Breaking Boundaries</a> =-.</p>
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		<title>By: Michael</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90508</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Tue, 06 Oct 2009 12:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90508</guid>
		<description>I am very much a searcher who uses the portals to keep up to date on things in my areas of interest.

It is amazing how just going over your Facebook feed, how you can catch up on the hot topics of the day really fast.</description>
		<content:encoded><![CDATA[<p>I am very much a searcher who uses the portals to keep up to date on things in my areas of interest.</p>
<p>It is amazing how just going over your Facebook feed, how you can catch up on the hot topics of the day really fast.</p>
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		<title>By: Ed Shahzade</title>
		<link>http://www.marketingpilgrim.com/2009/10/social-media-and-content-discovery-a-growing-relationship.html/comment-page-1#comment-90506</link>
		<dc:creator>Ed Shahzade</dc:creator>
		<pubDate>Tue, 06 Oct 2009 12:28:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=13376#comment-90506</guid>
		<description>I use social media [for lack of a longer, more descriptive term]
to learn what&#039;s out there, and more info about a solution or brand
 the same way I hope people take information I share through the same mediums; 
trusting a person they know, more than a search result. 

I use Google plenty. But if an Andy Beal were to say something like
 &#039;3rd terrible experience with xyz hosting, despite direct contact. Changing hosts&#039;,
I wouldn&#039;t care what Google came up with. His review would outweigh them, hands down.

Google knows this, and it&#039;s why they&#039;re trying get social 
[read: the stomach ache that is sidewiki], among many other recent changes.
I love the search engines for some of what they  can do, 
both as a search user, and marketer. 
And there are some quality folks trying to put a face on them (think Matt Cutts).
But here&#039;s where the Board&#039;s greed deserves a &quot;foot meet bullet&quot; moment;
 trying to be users *entire* web experience to monetize people&#039;s online
experience from dusk to dawn, actually turns me off to them even for the things
they are good at. 
You wouldn&#039;t walk up to friends at cookout, introduce yourself, 
and say  &quot;I overheard you, use my laptop and click on these results. 
Never mind what your buddy Andy said&quot;.</description>
		<content:encoded><![CDATA[<p>I use social media [for lack of a longer, more descriptive term]<br />
to learn what&#8217;s out there, and more info about a solution or brand<br />
 the same way I hope people take information I share through the same mediums;<br />
trusting a person they know, more than a search result. </p>
<p>I use Google plenty. But if an Andy Beal were to say something like<br />
 &#8217;3rd terrible experience with xyz hosting, despite direct contact. Changing hosts&#8217;,<br />
I wouldn&#8217;t care what Google came up with. His review would outweigh them, hands down.</p>
<p>Google knows this, and it&#8217;s why they&#8217;re trying get social<br />
[read: the stomach ache that is sidewiki], among many other recent changes.<br />
I love the search engines for some of what they  can do,<br />
both as a search user, and marketer.<br />
And there are some quality folks trying to put a face on them (think Matt Cutts).<br />
But here&#8217;s where the Board&#8217;s greed deserves a &#8220;foot meet bullet&#8221; moment;<br />
 trying to be users *entire* web experience to monetize people&#8217;s online<br />
experience from dusk to dawn, actually turns me off to them even for the things<br />
they are good at.<br />
You wouldn&#8217;t walk up to friends at cookout, introduce yourself,<br />
and say  &#8220;I overheard you, use my laptop and click on these results.<br />
Never mind what your buddy Andy said&#8221;.</p>
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