Marketing Pilgrim's "Blogging" Channel

Sponsor Marketing Pilgrim's Blogging Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The New Technorati Thinks It’s a Blog




technoratiHave you ever seen one of those people who spends so long studying a group, they begin to believe they’re part of the group? If not, you can now: Technorati has launched a new design/mission/layout, and it looks like the once-awesome blog search engine has been assimilated. As they put it:

While we’ll still track and link to the top blogs, posts, and tags, the unique content written by hundreds of bloggers will complement what the rest of the world is saying. In addition to this, each of our channel editors will be writing a daily column called Blog Focus, in which the top story of the day is told through the eyes of the blogosphere’s varied and eclectic authors.

That’s right: now instead of just following and measuring blogs, Technorati’s now going to be writing them, too. As they announced last month, they’re taking applications for writers for “blog reviews, news, tag page articles and commentary on any of these subjects, or most anything else interesting and well-written,” though there’s no mention of payment (aside from “the more you contribute, the more you’ll get back”). However, this probably isn’t because they’re strapped for cash—they just raised another $2M in venture capital. CEO Richard Jalichandra says this last round of funding should get them and their blog ad network to profitability.

Other changes in this redesign include changes to the Top 100, probably the most popular feature on Technorati. Says TechCrunch:

Until today, the top 100 blogs were determined based on unique links from other blogs during the previous six months. The top list was fairly static. Now they are focusing much more on recent data within the last month and giving blogs an authority rank between 1 – 1,000. Scoring factors include posting frequency, context, linking behavior and “other inputs.” The result, says the company, is a lot more volatility in the lists as blogs surge up and down.

Yeah. Translation: people thought the Top 100 was impossible to break into and not current enough.

Other changes include the capability to publish your content directly on Technorati, and the layout of the Technorati Topics pages, including the content published on Technorati.

Technorati had two redesigns in 2007, but since then they haven’t made any drastic changes as they declined in popularity and relevance (unless you count jumping on the Twitter bandwagon.) Mostly they’ve focused on creating an ad network in the interim.

What do you think? Is this change enough to save them from oblivion? Or are they a useful tool, despite losing out on the hype cycle?

  • http://AndyBeard.eu Andy Beard

    They are no longer a tool as I pointed out in my 2 posts

    They aren’t using rel=”tag” any more
    They don’t list blog reactions

    Then again I am trying to avoid being biased due to my Blogcatalog connection.
    .-= Andy Beard´s last blog ..Technorati Changes From A Users Perspective =-.

  • http://blog.badtux.net Badtux

    No blog reactions pretty much renders it useless for me. I used it to browse through the web of people who linked to me, people who linked to them, etc. Now… uhm, no.

    I can understand the need to monetize the site, but they’ve gone the way of Yahoo and eliminated what people went to the site to see. I remember the day I did a search on Yahoo and instead of seeing the results I expected, I saw a bunch of paid ads. They’d overnight switched from being a web directory to being a paid ad directory, as far as I could tell. I switched to Google as my home page and never went back.

  • http://stevenroddy.com Steven Roddy

    The top 100 though difficult to break into is not impossible. Records were made to be broken. I am glad that they are taking risks and making improvements.
    .-= Steven Roddy´s last blog ..6 Marketing Research Methods =-.

  • http://wellescent.com/blog/siteblog.php Wellescent Health Blog

    The new format of the site makes it very unfriendly to people who don’t blog every day and who are trying to get their site noticed by others. It is sort of an “old boys club” now where those with higher rank will be seen far more often than those with a lower rank so if you don’t have rank you will have to work even harder to be noticed enough to develop a rank. In addition, the search functions also don’t seem to pull up anything nearly as recent as they used to.

    All the content that I search for is now at least 6 to 8 hours old and some is as old as a day. That’s not going to keep me interested…
    .-= Wellescent Health Blog´s last blog ..All That Because You Don’t Like Wheat? =-.

  • http://geofflivingston.com Geoff Livingston

    Ironically, the New York Times just published a story about how Twitter is not that valuable from a search perspective because so few people are actually talking. Only 3-4 million links get shared every day on Twitter. The blogosphere has much more weight, while Twitter it seems is a self perpetuating bubble/echo chamber. Koolaid = blindness. We can’t forget how quickly online media moves. Where will be in 5 years? Twitter?

  • Pingback: Redefining Authority – A Question of Now – The Buzz Bin