Posted October 28, 2009 2:26 pm by with 11 comments

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iphone-thumb.jpgIt’s a slow news day so we’ll just enter into the realm of ‘what ifs’ and ‘maybe, kinda, sortas’ for a minute and imagine a world without barriers. Sounds nice doesn’t it? Imagine a place where you would be able to have the best possible smart phone device for you personally regardless of who your carrier is or is not partnered with. Imagine there’s no dropped calls …. it’s easy of you try. I think I may be channeling John Lennon ……

Anyway, what I am imagining based on a report from All Things D is the ability to possibly have an iPhone even though I am a Verizon customer for the foreseeable future. That’s an interesting prospect for sure but one I will have to do a ‘wait and see’ on.

Apple has a lot to gain by ending iPhone carrier exclusivity in the U.S. and signing up Verizon as a second carrier partner.

….such a deal could more than double U.S. iPhone sales in the near term. That said, it does have some noteworthy downsides, top among them, the end of the estimated $450-per-iPhone carrier subsidy AT&T (T) has been paying.

That’s the word from Broadpoint AmTech analyst Brian Marshall, who believes Apple (AAPL) will bring the iPhone to Verizon (VZ) in the second half of 2010 and forfeit AT&T’s “sweetheart” carrier subsidy as a result.

With the number of iPhone apps growing at the current rate of ‘really fast’ and the B to B marketing crowd seeing the value of building apps for branding purposes this is a great bit of speculation that I hope comes to fruition. While I have thought that going “droid’ may allow for me to have the best of both worlds I have to admit that having two devices now (BB Storm or phone, e-mail etc and iPod Touch for music, apps etc.) is a pain. I am not so convinced now that having a droid device and the iPhone is a good thing because carrying two separate devices is just not a good thing.

As this plays out marketers are going to have to make some hard choices as to which platforms they tie their marketing budgets to. While many look at the number of devices that Apple will sell if they were out from under the AT&T deal as weighed against the smaller subsidy the real money is in the apps. If twice as many people have an iPhone then the app sales go through the roof and Apple has a license to print money.

Well, one thing this whole aura of uncertainly has created is one less droid device sale. I’m holding out to see if this Verizon and iPhone thing happens. Until then I’ll just suffer. Actually, I can’t seem to make up my mind on this one. Maybe I’m channeling Brett Favre ……

  • As a fellow Verizon user, I too would really like to see the iPhone come to Verizon. However, I feel like the latest Droid advertising, which is a direct attack on the iPhone, really highlights the failures of the iPhone, which I assume Droid is addressing. If I were Verizon, I certainly wouldn’t be using such “in-your-face-iPhone” tactics if I hoped to have a future relationship with Apple and the iPhone. Makes me feel like those talks may be off.

  • @ Janet – It is my understanding that those commercials that picked apart the iPhone were Motorola’s. As a result, Verizon is still on the sidelines looking pretty for both platforms. It’s a good time to be Verizon.
    .-= Frank Reed´s last blog ..Under Staffed, Over Worked, Under Paid and Under ‘Passioned’ =-.

  • Laurent

    In Canada, Rogers’ exclusive deal on the iphone recently came to an end and other wireless providers will start offering the iphone in the next few weeks/months. Unfortunately this is not very exciting news because in Canada all the wireless providers are horrible, overpriced and horrible.

    As for the United States, I think it would be great if the iphone was offered on Verizon. Right now customers are forced to choose between the best service/plans/network and the “best” phone.

    I’m also considering an android phone as my next phone. While I’m satisfied with my blackberry, I must say I’m a little jealous of the iphone’s slick interface and all those creative apps. I hope to find some of that with an android phone.

    The only thing I don’t like about the iphone is the lack of a physical keyboard. Typing on a touch screen drives me crazy.

  • Dean

    Two biggest barriers to an iPhone-Verizon are:

    1. Verizon ALWAYS wants ALL the money. They also love their walled garden. This just won’t work with the current Apple Model.
    2. If Verizon gets the iPhone, AT&T is doomed. I can’t believe AT&T won’t bend over backwards to keep the exclusivity

    • Very true. Verizon will probably disable the web browser, MP3 player, and App store. 😉

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  • Oh I would love if the iPhone stopped being exclusive to o2 in the UK. I generally have to choose between a tariff that meets my requirements, and a phone that I like and want. So far, the iPhone continues to loose out, especially due to the additional cost of the phone on top of the tariff. I’ve never seen an Android phone over here, I’m sure they’re probably about somewhere though? What are they like?
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  • For the average person who want to know how to make money with iphone applications, the process is strategic, intentional, and straight forward. Here are some ideas to help you get started.

    1. Develop an app that is focused, practical, and small in size. The smaller the app file, the faster it will run and the more enticing it is to potential buyers. If the app is too big, buyers might not have room for it on their iPhone, causing fewer people to buy it, and you might not make as much money with your iPhone app.

    Avoid letting extra features sneak into your app. If they are important, save them, and after the initial release of your app, release a premium version with the extra features. This will allow you to sell the simpler release (for those who need a smaller app), but also have a more extensive app that you can charge more for.

    Keep it small, keep it simple, and create an app that people can use over and over again.

    2. Submit your app to the Apple Web App Directory. Apple’s Web app directory is the premiere listing of the newest applications. You won’t find much traffic on other directories, so you should submit to the Apple directory. Once you submit, wait for Apple to review your app. This review is merely to see if your app is usable and functions correctly.

    Once Apple reviews your app – which takes about a day – they’ll put your app at the top of their chronological list. You’ll get a lot of hits for the first few days because of your app’s place at the top of the directory list. This is the most crucial part of your total revenue because it’s when your app will be seen the most and you will make the most money with iPhone apps.

    3. Resubmit your App. Apple will relist your app at the top of the directory if you resubmit your app with revisions. Fill out a resubmission form and fill out the “What’s New” section. Even if your revisions are small and simple, you should still resubmit your product. This will increase visibility, placing you at the top of the directory list once again.

    Always resubmit your app on a Thursday or Friday. Apple doesn’t list apps during weekends, so the ones listed on Thursday and Friday stay at the top of the list the longest.

    All of these steps WILL help your iPhone app gain exposure and buyers, but they don’t guarantee the success of your product. You MUST have a compelling, concise, practical, and efficient app. If your app fits this mold and you follow these steps, you will have success. The key is coming up with a good idea, but the trick is showing your app to the world once it is created. If you can do this, you will make money with your iPhone apps.
    .-= Tanay´s last blog ..My Phone Riches Review-Is it A Scam? =-.