http://www.marketingpilgrim.com/2009/10/washington-post-co-posts-a-69-increase-in-profits.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2009/10/washington-post-co-posts-a-69-increase-in-profits.html/comment-page-1#comment-98047 DonAlons Sat, 31 Oct 2009 22:33:06 +0000 http://www.marketingpilgrim.com/?p=13938#comment-98047 Instead of fortune telling: a look at the pricing strategy for advertisers, in that case rather extreme. But no exception to the rule of actually fleecing businesses. That article is a bit older, telling the story of ad rates going up while circulation went down. One of the mentioned papers folded meantime, not surprisingly. Surprising may only be how long it took to fold. Businesses were generally pretty complacent with their ad spending, never really followed up or checked out whether their ad spending makes any sense at all. http://denver.bizjournals.com/denver/stories/2004/11/08/story4.html Instead of fortune telling: a look at the pricing strategy for advertisers, in that case rather
extreme. But no exception to the rule of actually fleecing businesses.
That article is a bit older, telling the story of ad rates going up while circulation went down.
One of the mentioned papers folded meantime, not surprisingly. Surprising may only be
how long it took to fold. Businesses were generally pretty complacent with their ad spending,
never really followed up or checked out whether their ad spending makes any sense at all.
http://denver.bizjournals.com/denver/stories/2004/11/08/story4.html

]]> http://www.marketingpilgrim.com/2009/10/washington-post-co-posts-a-69-increase-in-profits.html/comment-page-1#comment-97973 phones Sat, 31 Oct 2009 05:53:01 +0000 http://www.marketingpilgrim.com/?p=13938#comment-97973 Why do they keep running these operations at a loss? Don't they see their colleagues/competitors going bankrupt? Cut the cord now, preserve the cash, circle the wagons, and if you think you discover a way out, go for it; if not, distribute the cash and close up shop. Don't wait until you're bankrupt to close up shop. Stop sending those dang paper newspapers to the stands every day. Why do they keep running these operations at a loss? Don’t they see their colleagues/competitors going bankrupt? Cut the cord now, preserve the cash, circle the wagons, and if you think you discover a way out, go for it; if not, distribute the cash and close up shop. Don’t wait until you’re bankrupt to close up shop. Stop sending those dang paper newspapers to the stands every day.

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