Posted October 5, 2009 9:25 am by with 5 comments

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Podcasting just doesn’t make money, right? In fact, if you’re going to start a podcast, you may as well dig out that old Ham radio and talk into static–you’ll make as much money doing so.



Sure, a podcast is not the easiest beast to monetize, but that hasn’t stopped Leo Laporte from raking in $1.5 million in revenue per year–and on track to double each year. His costs are just $350,000, not bad when consider he has 7 employees.

Of course, it helps to have Laporte’s pedigree, but that shouldn’t prevent you from investing in a podcast. If you want to hear advice from Laporte himself, check out the 40 minute presentation below:

Note: If you pay close attention, you’ll hear Laporte say that podcasting is actually “dead” and he offers his thoughts on what’s going to take its place. 😉

Want the abridged version? Here’s a quick video I took of Leo in 2007, where he explains how he’s able to command such high CPMs from his advertisers.


  • Rick Osborn

    Hey Andy! Thanks for the great article. Very informative. It would be pretty awesome to bring in 1.5 million a year from podcasting. At any rate, I think it’s a great medium to provide support to your customers and blog followers, etc. It’s also a great way to educate your customers on your product or services and provide value.

    I look forward to reading more of your info!
    .-= Rick Osborn´s last blog ..Two Essentials for Recording a Podcast =-.

  • Koerporation Inc

    Wow, making $1.5M from podcast!!!
    it’s like a dream for me ^^
    nice info mate!

  • Pingback: Whoah! You CAN Make Money With Podcasting…$1.5M or More! :: Random Static()

  • Andrew @ Personal PPC Coach

    If you’re the best at what you do, no matter what it may be, you will succeed. Video is becoming huge on the net, and especially on blogs. The market is ripe for the picking for sure.

  • Reybg87

    If you want to know an easy way to make money online, you may find my post interesting. :)

    It’s a real easy way about making money online, no scam or anything, check it out or ignore it, your call! 😛