AdSense publishers, I have some startling news for you:
Some of the ads displayed on your site are not that contextually relevant!
I know some of you are now saying, “well, duh!” but even Google is starting to admit that it’s showing some ads–when perhaps it shouldn’t.
OK, so Google didn’t actually admit that–at least not explicitly. It did, however, start testing a new “Featured Ad” format that will highlight AdSense ads that are more relevant than others.
Here’s an example:
A pretty little star, and a “Featured Ad” rollover is being tested on a small batch of AdSense ads. According to Google:
We are currently running a limited test in which a small number of users are seeing ads that are marked based on signals related to quality and relevance. This experiment is part of our ongoing efforts to help users find what they’re looking for, and we’re closely monitoring feedback.
Methinks that this is less about rewarding quality ads and more about increasing click-throughs with a stronger call-out.