Social medias are cool tools that you can easily used anytime anywhere, I’ve been doing a lot of internet marketing and find this methods amusing since you have to exchange thoughts and feed what’s in your mind in a day to day basis which I think fun to do.

WTF? Hopefully, not a lot of Internet Marketing near me!

Anyway, je digress.

If one does not understand what exactly a Brand is Social Media (there is no such thing BTW) advertising, PR, marketing and PR, promotions etc etc will be a never ending source of bewilderment.

A Brand (so called) resides in the heart of the consumer. Companies cause that phenomena by putting their product service or offering out in the marketplace to the unwashed teeming millions.

Companies can steer, or try to steer the brand but they neither own it nor control it. Furthermore, most marketers are horrible at what they do. For one thing most kids doing marketing are looking for results this month or at best this quarter. Brands have Lifetime Net Value, not quarter over quarter value.

As for deals? Yep – we love cheap/free shit. That sadly erodes a brands value – you discoount something you are telling folks you are Walmart and not Mercedes. No matter what your alleged brand is.

Online – made up of a lot of geeks (Excuse me while I slag an entire group) are all about cheap and free and getting the best deals and telling folks that they did. That is why geeks look like they do, dress like they do and end up living in their Moms basement fantasizing over some bimbo on F•R•I•E•N•D•S

(That was cute. I kill myself sometimes.)

Anyay if we all get bent out of shape on this thang called SM – have a peek at The Cluetrain.

SM is so not what the Cluetrain envisioned.