Consumers Sharing Brand Opinions on Social Networks
Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost. Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching.
However, the study of 3000 active social networkers showed that 70% were on Facebook, and 22% were on Twitter. So of those respondents, 32 researched a brand from Twitter, while Facebook sent 714 running to their search engine of choice.
30% of those surveyed admitted they’ve learned about a product, service or brand from a social network (considerably more than the <5% Knowledge Networks reported in May.)
The study found that 44% of people have recommended a product on Twitter, and 39% have discussed a product on Twitter. Facebook skewed a bit higher. Forty-six percent of respondents say they would talk about or recommend a product on Facebook.
Online coupons are the best received brand/product messages. However, most of the findings reinforce the need for companies to maintain presences not only on social networks, but also in search engine results.
Interestingly, companies seem to be more interested in where the consumers are rather than where they see the highest percentage of brand interest. MediaPost reports in another story that
Some 83% of consumer-facing companies maintain a presence on Facebook, compared to 45% on Twitter. Usage was more evenly split among business-to-business companies, with roughly three-quarters of firms maintaining profiles on both services.
What do you think? Is it more important for a business to be where more people are or more brand research? Have you researched brands mentioned on social networks?