Posted November 14, 2009 6:00 am by with 6 comments

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This is part two of Secret to Getting Rich on the Internet, series. If you haven’t read part one, you probably should do that first. 🙂

So if you are reading this you probably read last week’s post, where I promised that I would reveal a secret tactic that can make you rich on the internet. Before i do that, I want to talk about secrets in general for a moment. Quite honestly, most “secrets”on the internet are BS. This is because oftentimes they are bits of knowledge and advice that seem obvious to many, but practiced by few. This is generally because the best tactics are the ones that don’t show their true value until you have years of experience trying them out. Many of the most valuable “secret” tactics (including the one below) are things that many of us do everyday but are not aware of it.

And the secret is…

Building strong relationships with the people that matter most. Building strong relationships has historically been the cornerstone of success. Sometimes the internet and social media fools us into thinking that we can do anything we want without anyone’s help. If you think that, you are dead wrong. No one lives on an island–we all work and play in the same cyberspace. Building strong relationships can be a powerful tactic in advancing your personal and professional life because it enables other people to feel empowered when you succeed.

The only downside to this tactic is, to do it effectively, you have to focus on the people that matter most. People that matter most?? Don’t all people matter? Unfortunately if you are going to use relationship building as a tactic you have to segment people effectively in order to get the most out of your effort. In short, you can’t be friends with everyone!

So who matters and who doesn’t? For each person this may be different, but I like to break people down into two groups.

People that are excited about what you are doing should be your first target for building relationships. When people are excited about something they generally tend to talk about it early on, and then as their interest passes they find something else. If you can effectively build a solid relationship with that person then you will be at the forefront of their thoughts as long as you keep the relationship alive. They will then turn into your strongest brand advocates because they want to see you succeed.

People that you want to be excited about what you are doing should be your second target. These are the folks that are maybe influential in your industry. They are the ones that can help spread your vision into other networks that you aren’t a part of yet. Or they might just be the person that you know would truly benefit in what you are doing.

So now we know which types of folks to target, the real question is how do we actually build these strong relationships? Well, I think that’s a topic for another post, but one way to start learning how to develop strong relationships is to follow a few folks, that I saw in Vegas, that are amazing relationship builders.

Relationship Building Gurus:

  • I did enjoy meeting you at Pubcon…of course, I forgot all about your post when I did :.)

  • I built a business offline and I did it by building relationships with people. I buy from people that I have a relationship with. So, it’s just the same online. People buy fro you when they have relationship with you.

    Kind regards,

    .-= Making a Will´s last undefined ..If you register your site for free at =-.

  • Joe, you forget to add your name to that list! 🙂

  • Ed

    Another excellent post.
    We can’t have “100%” relationships with everybody.
    But as you’ve outlined, being open to them all and advancing
    the right two-way relationships is the answer.

    I hope many take this to heart.

  • I’m not sure I get this one. The people that matter most are those that I relate to offline. My wife, my children, my parents – friends that I invite into my home. They make me rich of course, but not in a monetary sense and because many of them are dependent upon my earning skills, they are the least likely to make me rich on the Internet. How ’bout another go at this one Joe – can you be more specific about the segmentation technique and the definiation that you’re suggesting…?
    .-= Ian Gilyeat´s last blog ..Mobile marketing is not a single device strategy… =-.

    • Ian, this is just the strategy that has worked for me advancing my business. You might find a different way to segment for a completely different goal, and if that works for you then thats all that matters. 🙂