I’m not sure if the digg dude is right but what he’s trying to do is a lot more sensible
than the blatant, overpriced, and less useful than ever newspaper ad strategy.

It’s kind of silly if you think about how easy it is (at least for a real business),
Give more of the help that customers need to help them choose you, and
then receive the business you seek, and get it more willingly from them.

Granted the technology has been and is a big hang up for
many of us, especially the baby boomers like me. Thankfully that
part has gotten a little simpler.

I also think the reluctance to share knowledge that some business
people have, may come from a tendency to distrust in general.

I’ve donated a ton of work over my various careers in hopes of gaining a customer,
and possibly a profit, only to be left empty handed when it came time to collect for my efforts.

On the other hand, that’s exactly what consumers want today.
Now more than ever we need to woo customers into our checkout lines.

People also want to know that they’ll be supported in their decisions to spend
their money with us, and that they’ll actually get the goods we say we’ll deliver..

Social media provides incredible opportunities that seem
almost “to good to be true” compared to the older forms of advertising
as away to show people what we’re made of. There’s an openness that’s unusual.

As service providers we must adapt to the fact that we can give freely to a
wider audience, through the use of technology, and as a result if we don’t
get the business from the one person we’re accustomed to pitching to,
(the old marketing model) we’ll likely educate and inform a wider audience
with our meaningful sharing, and (hopefully) ultimately get some business from that.

It’s a great time to be a big kid for sure.

The content advertising is definitely being led by the consumer’s desire for usable information.