Comments on: Don’t Stick a Fork in All Traditional Media – It Ain’t Done Yet

By: Alex P.

Alex P. — Tue, 17 Nov 2009 00:52:37 +0000

I like this move for Business Week. Although I don’t currently subsribe, I am a fan of the magazine and look forward to this new format. The key will be to pair the magazine and online content in the right way that will keep their current base of readers and attract new ones. At the right price, I would subscribe to the magazine to get great online content.

By: News Corp.’s Operating Profit « Kicking Over My Traces

News Corp.’s Operating Profit « Kicking Over My Traces — Mon, 09 Nov 2009 12:30:27 +0000

[...] Don’t Stick a Fork in All Traditional Media – It Ain’t Done Yet (marketingpilgrim.com) [...]

By: Aaron Savage

Aaron Savage — Sun, 08 Nov 2009 09:45:40 +0000

I don’t think its a case of digital agencies, and workers being smug. I think its more a case of Cassandra. It is probably twelve years ago now that Bloomberg dismissed the Internet as a fad. He was wrong. Ten years ago everyone involved in digital was saying that traditional media was going to be challenged and without development would be overtaken. It was dismissed with all the gusto of the dot com crash. I think the point that digital people are making now is that there was no need for the panic that is going on in publishing now, because there was plenty of time to work out a strategy to deal with it. It isn't smugness it's exasperation. .-= Aaron Savage´s last blog ..Publishers face very real problems with their business model =-.