Posted November 20, 2009 9:31 am by with 2 comments

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Facebook IconFacebook just keeps chuggin’ along doesn’t it? While everyone talks about the latest in this or that, the next greatest innovation in the next greatest thing since sliced bread and all the other fixings that go with Internet marketing and social media hype Facebook just gets results.

Sure there are the occasional misfires on how they handle making changes in policies but in the end there is little or no effect on a few pretty important factors: the number of people actively using the tool AND the increasing number of people coming on board.

One of the results of this continued growth and maturation is the fact that Facebook is now the third most popular place to view video on the web as reported by cnet based on the latest Nielsen VideoCensus numbers. Considering how much video is ingested by Internet users, that is saying something that is actually pretty astounding. Here’s a pretty chart for you

Nielsen Chart

While not a threat to YouTube (it’s actually a bump to YouTube since much of the video is from there to begin with) Facebook is basically cleaning the clock of major media outlets on pure volume of vides viewed.

Now what is not considered in these numbers are the types of video viewed. Many folks on Facebook are not there for hard news so if the content of these videos was sliced and diced I am sure these numbers would look different. For Internet marketers that targeting will mean more about where dollars are spent than just shear volume.

Nonetheless, Facebook is becoming more and more of a force while avoiding the drama of other Internet players like Google, Yahoo et al. The numbers speak for themselves.

According to Nielsen, the “total time spent viewing video on Facebook” grew by 1,840 percent year over year. The number of unique viewers grew 548 percent over the same period. Total streams increased by 987 percent year over year.

“Facebook’s rapid growth in online video during the last year illustrates the site’s evolution from simply a communications focused tool to a media portal,” Nielsen Vice President of Media Analytics Jon Gibs said. “Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online.”

Enjoy your weekend watching video. We know Facebook will love it.

  • Rym

    Facebook users are now uploading their videos on the site itself for sharing with their contacts. Not only it is easier, but also they don’t need to leave and go to another site. But, IMHO, Facebook won’t overtake YouTube in the long run.

  • Facebook continues to amaze me. Does anyone know if these streams reflect just videos uploaded to FB or videos that appear in status updates? I push all my YouTube activity to FB and find I’m getting plenty of plays from there.