Forrester is starting a series of reports that tell just how particular industries are utilizing the interactive marketing environment. The first is called “US Interactive Marketing Forecast by Industry, 2009-2014″. It is interesting to see how some of the verticals are using the medium in its various forms and what lessons can be potentially learned.
Not surprisingly it’s the retail and financial sectors that account for nearly 1/ 3 of the interactive spend and that trend is likely to continue through 2014. What is interesting is that their overall marketing budgets still hold room for their growth to be significant. I wonder when other industries will find that they are completely under utilizing the Internet channel and will take more of their traditional spend online?
Our readers are knee deep in this stuff every day. Do you see any verticals / industries that may be missing the boat to this point? Where are there spots in the B2B and B2C world that will be hot growth areas for the next five years for interactive marketing. C’mon now. Don’t think you have some big secret that you can’t share. Remember that 99.999 % of the people that hear your ‘great idea’ probably couldn’t even begin to figure out how to execute it so don’t hold back.