Comments on: Forrester Looks at Interactive Marketing by Segment http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SEO Sydney http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html/comment-page-1#comment-102899 SEO Sydney Wed, 18 Nov 2009 05:30:40 +0000 http://www.marketingpilgrim.com/?p=14208#comment-102899 Forrester's rational is that it wanted to look at both independent and holding ... list of interactive agencies, defines the segment differently.. Forrester’s rational is that it wanted to look at both independent and holding … list of interactive agencies, defines the segment differently..

]]> By: Nancy AKA @SEMChick http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html/comment-page-1#comment-101678 Nancy AKA @SEMChick Fri, 13 Nov 2009 13:03:42 +0000 http://www.marketingpilgrim.com/?p=14208#comment-101678 I concur. These figures must be wrong, based on my client management experience. I would also like to see health services represented here. And perhaps Insurance broken out of the Financial segment. If categories including both B2B and B2C could be broken down it would be even more telling. .-= Nancy AKA @SEMChick´s last blog ..<a href="http://twitter.com/SEMChick/statuses/5678628380" rel="nofollow">SEMChick: Yes, it is Friday. Enjoy it people!</a> =-. I concur. These figures must be wrong, based on my client management experience.

I would also like to see health services represented here. And perhaps Insurance broken out of the Financial segment.

If categories including both B2B and B2C could be broken down it would be even more telling.
.-= Nancy AKA @SEMChick´s last blog ..SEMChick: Yes, it is Friday. Enjoy it people! =-.

]]> By: Ryan Waggoner http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html/comment-page-1#comment-101570 Ryan Waggoner Thu, 12 Nov 2009 21:27:37 +0000 http://www.marketingpilgrim.com/?p=14208#comment-101570 Maybe I'm just stupid, but this graph doesn't make a lot of sense to me. Ad spends in every one of those categories is much, much higher than portrayed. I'd believe if the graph was in billions, but not millions. Is this on a per-firm basis or something? Maybe I’m just stupid, but this graph doesn’t make a lot of sense to me. Ad spends in every one of those categories is much, much higher than portrayed. I’d believe if the graph was in billions, but not millions. Is this on a per-firm basis or something?

]]> By: Eric Wittlake http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html/comment-page-1#comment-101511 Eric Wittlake Thu, 12 Nov 2009 16:57:42 +0000 http://www.marketingpilgrim.com/?p=14208#comment-101511 The distribution is interesting, but what do the actual numbers represent? A lot of in category marketers spend more than what is presented here as the category total. The distribution is interesting, but what do the actual numbers represent? A lot of in category marketers spend more than what is presented here as the category total.

]]> By: Interactive Marketing By Industry and Tactic | LOHAD - random rumblings on marketing and more http://www.marketingpilgrim.com/2009/11/forrester-looks-at-interactive-marketing-by-segment.html/comment-page-1#comment-101443 Interactive Marketing By Industry and Tactic | LOHAD - random rumblings on marketing and more Thu, 12 Nov 2009 13:44:14 +0000 http://www.marketingpilgrim.com/?p=14208#comment-101443 [...] Marketing Pilgrim alerts us to a series of reports from Forrester that examine how different industries are utilizing various online marketing tactics. Does search or display dominate? Where do mobile and social media fit in? Interesting stuff. [...] [...] Marketing Pilgrim alerts us to a series of reports from Forrester that examine how different industries are utilizing various online marketing tactics. Does search or display dominate? Where do mobile and social media fit in? Interesting stuff. [...]

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