Posted November 9, 2009 5:31 pm by with 3 comments

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ad_mob_logo_headerIf you’re into smartphones or mobile advertising, you’ve probably heard of AdMob, a popular mobile display advertising company. And apparently Google’s heard of them, too—Google announced today that they have acquired AdMob for $750M in stock.

Google reports some mobile ad stats:

  • iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
  • And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]

As noted in the stats, Google is doing well in mobile search (though there’s still plenty of competition). But, Google says, they’re not the only ones who’ll benefit from this acquisition. Publishers will get better products, tools and monetization. Advertisers will get greater reach and “better, more relevant ads” for users engaged with mobile content. Users will get more mobile content and more useful mobile ads.

I’m not sure I buy all that—the deal might make it easier to target ads, for example, but it’s not automatically going to make advertisers’ ads better.

What do you think? Who’s really going to benefit most from this deal?

  • Ahmad Barirani

    I have a feeling that Google is becoming more an advertising and less a software company. It’s like if they are in a new stage of cashing on their brand their brand reputation, i.e. the search engine.
    .-= Ahmad Barirani´s last blog ..If the Reliable Search Result is Wikipedia, Then Why use Google? =-.

  • Biz Excel

    With Google dominating the web ads with the adsense, it looks like the G is moving further to conquer the mobile ads market too .

    From publisher point of view, I think this deal is gonna make more $ for most of us, just like how adsense has revolutionized the www on money making, even a small guy can make real good income.
    .-= Biz Excel´s last blog ..Google Moves Further to Dominate Mobile Ads Market ? =-.

  • Rajesh Kanuri

    In recent days google is growing tremendously.. It is acquiring every popular site….
    .-= Rajesh Kanuri´s last blog ..How to Backup Your Current WordPress Theme =-.