Comments on: Google Addressing Site Hierarchies in SERPs

By: Andrew Miller

Andrew Miller — Wed, 25 Nov 2009 19:54:07 +0000

I’m seeing some e-commerce client sites earning these breadcrumbs in the SERPs already. There’s no such thing as a “typical searcher” but if there were I could imagine the breadcrumbs might help them figure out if the result they are about to click on is within a relevant section of the top-level site (or if the site is relevant at all).

Seems to be a subtle, but potentially high quality, “whiff” of relevance for a user that can help entice them to follow the scent.
.-= Andrew Miller´s last blog ..What Makes Me Smile =-.

By: TenshiWeb

TenshiWeb — Fri, 20 Nov 2009 22:11:31 +0000

A lot of info, this could be quite useful. I'm anxious to see the SERP results with Caffinee too when it gets to all datacenters. This new addition to the way the url is formatted could be helpful, but how many people actually pay attention to where the Results Link points to? .-= TenshiWeb´s last blog ..Submitting to Bing =-.

By: copywriter

copywriter — Fri, 20 Nov 2009 21:36:45 +0000

I’m not sure there’s much impact to be had … in my job, I’m constantly explaining to people what that green link actually is. Can’t say I ever pay too much attention to it myself, either.
I guess there’s SEO scope for naming your folders and files correctly though ???

By: Online Business Cookbook

Online Business Cookbook — Fri, 20 Nov 2009 16:03:16 +0000

As a Internet Entrepreneur any change Google makes, makes me a bit nervous, but I accept that the Internet and search will always be changing. I think it is good for sites that are well designed with good hierarchies. It may be problematic for older site with really long urls.

Will people use it? I’m not sure. I would think it more likely to explore once on the site.

I have a suspicion that this is more to let you know that the content that is ranking high is on some article database site or Squidoo type site that is reverse engineered to rank high for content as apposed to a site that is specifically about the topic.

By: Jaan Kanellis

Jaan Kanellis — Thu, 19 Nov 2009 17:54:24 +0000

Dont know if I like the idea of Google offering breadcrumb choices to other pages after I finally get the page I want the visitor to see ranking well. .-= Jaan Kanellis´s last blog ..Google Will Roll Out “Caffeine” Update After Holidays =-.

By: Josh McNair

Josh McNair — Thu, 19 Nov 2009 17:43:48 +0000

This is a really interesting idea, I am wondering how much roll out it will actually receive as I do not think it will have a huge effect on people clicking the site hierarchy links. I think for the average searcher they will gloss over it and not even notice it as additional content they can click.