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Google’s Caffeine Gets a Data Center Roll Out

posted on November 10, 2009


Google CaffeineSince August Google has been experimenting with and testing its new Caffeine project for improving the indexing ability of the search giant. As Andy reported in August, there is a real shift to moving toward real time (read social media) results in this new environment. Andy’s concern at the time is that Twitter and other social media offerings may hold too much sway in the new result sets. Well, according to Mashable, Google is feeling comfortable enough with the new environment to put it in at least one data center for some road testing.

Since the launch of the developer preview however, we haven’t heard much about it. It’s quietly been undergoing testing and tweaking. That’s all changing though, as now the developer preview of Google Caffeine has been taken down, replaced with an announcement that Google Caffeine will go live in its first datacenter soon.

The new Caffeine splash page says it all. Here’s the full text:

“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. ”

Matt Cutts had said in an interview with WebProNews back at SES in San Jose (August 2009) that this update was along the lines, in terms if significance, of the Big Daddy update of late 2005 / early 2006. So this is no small potatoes move by any means and of course Matt played down any coincidence that this just so happened to occur after the bingahoo announcement.

Personally, I could care less about whether Google is responding to the threat of a competitor. In fact, I find that healthy considering that Google could be resting on their laurels and saying that they can’t be touched. Instead, they are working to make sure they can’t actually be touched. That’s just good business.

So has anyone had any direct experience with the new caffeinated motor on Google? If so tell us what you think. We’re up already and have had enough coffee to pay attention.


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  • http://www.commarketing.com Hillary

    i am excited and looking forward …..i rank pretty good in the new SE for most of the keywords :)

  • http://singulartechnologies.com/blog Ahmad Barirani

    And of course, Google is going to turn into a spam machine. With all the spam on Twitter, I guess we’ll see a lot more spam on Google.
    .-= Ahmad Barirani´s last blog ..Looking For More Spam? go to Twitter (And Hate Social Media) =-.

  • http://feeltiptop.com Greg Martin

    Can’t wait to see what the new google index has in store for us. Enjoying seeing the real-time search rumors, pre-holiday launch updates and seo concerns be voiced via http://www.feeltiptop.com/Google%20Caffeine/.

  • http://www.jaankanellis.com Jaan Kanellis

    I bet they have been road testing this on datacenters for sometime now, just comfortable in mentioning now. Seriously the average or above average user would never know.
    .-= Jaan Kanellis´s last blog ..Sitelinks in Google AdWords Ads? =-.

  • Laurent

    I can’t wait to see how they balance “relevant” with “newest” because that’s really where the key is. When I search google I want the most relevant page that’s still up to date. I don’t necessarily want the latest information (unlike social news) or the one that was most relevant 5 years ago. We’ll see…

  • http://enjoytheabuse.com Sasha Grey

    So far I really like the direction google Caffeine is headed in. Some of the junk appears to have disappeared which is a step in the right direction.

    Perhaps relevant content will become the most important factor, which is what searchers are looking for in the first place.

    We’ll see how this shakes up the search and SEO world as they update more data centers.

  • Michelle Williams

    Those who are just getting started when it comes to internet marketing and are looking for a company that will give them everything from top quality CT web design to CT SEO – making it easy for them to start their site as well as market it can go to http://www.3-prime.com

  • http://www.marockawholesale.com mens silver jewelry

    When I search google I want the most relevant page that’s still up to date. I don’t necessarily want the latest information that should have some amount of decency.

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  • http://www.libertymarketing.co.uk/blog Liberty Steve

    Caffeine will be with us after Christmas, according to Matt Cutts’ latest blog post. I’m looking forward to it personally (is that sad?)
    .-= Liberty Steve´s last blog ..The new Google Caffeine search engine is almost ready. =-.

  • http://www.hillmullikin.com Chris Hill

    I think it is important for companies to understand social media and networks are not about “how many followers” do you have on twitter, but the SEO implications of a social media marketing strategy. That is the payoff we are seeking and getting for our marketing clients.

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