Since August Google has been experimenting with and testing its new Caffeine project for improving the indexing ability of the search giant. As Andy reported in August, there is a real shift to moving toward real time (read social media) results in this new environment. Andy’s concern at the time is that Twitter and other social media offerings may hold too much sway in the new result sets. Well, according to Mashable, Google is feeling comfortable enough with the new environment to put it in at least one data center for some road testing.
Since the launch of the developer preview however, we haven’t heard much about it. It’s quietly been undergoing testing and tweaking. That’s all changing though, as now the developer preview of Google Caffeine has been taken down, replaced with an announcement that Google Caffeine will go live in its first datacenter soon.
The new Caffeine splash page says it all. Here’s the full text:
“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. ”
Matt Cutts had said in an interview with WebProNews back at SES in San Jose (August 2009) that this update was along the lines, in terms if significance, of the Big Daddy update of late 2005 / early 2006. So this is no small potatoes move by any means and of course Matt played down any coincidence that this just so happened to occur after the bingahoo announcement.
Personally, I could care less about whether Google is responding to the threat of a competitor. In fact, I find that healthy considering that Google could be resting on their laurels and saying that they can’t be touched. Instead, they are working to make sure they can’t actually be touched. That’s just good business.
So has anyone had any direct experience with the new caffeinated motor on Google? If so tell us what you think. We’re up already and have had enough coffee to pay attention.