Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

NFL Video Giveth and Taketh Away




NFL LogoThe NFL is an interesting study in how social media can be your best friend or your worst enemy. The NFL is a media savvy, marketing powerhouse and is now the center of the sports world with baseball gone and other leagues just getting under way. Thursdays and Sundays belong to the NFL and there is a lot of talk in between as well.

So what’s different this year? Social media. There is a lot of talk about how players can or cannot use Twitter. Well known teams like the San Francisco 49ers have just started their official Facebook page. Everyone is talking about the NFL. That can be good and that can be bad. What happened yesterday, however, with the owner of the pitiful Tennessee Titans might have been just an urban legend a 10 or so years ago. A few drunken fans could reminisce that they were there when the owner, Bud Adams, lost it a bit. Evidence would have been their blurry memory. Now the blessing of ubiquitous video is a curse. Here’s why. Cover the kids eyes, please. Apparently Mr Adams, who is 86, was directing this show to the Buffalo Bills sideline. Call it the heat of the battle I suppose ;-).

Wow! I think we know how he feels! What does the NFL do about this one?