In Radically Transparent, we talk about the importance of finding your “centers of influence.” This is particularly true when it comes to online review sites.
Those that are unhappy with your products or services will find their way to an influential review site, without much difficulty. Those that love your service, tend to just accept that you met their expectations and move on–they rarely take the time to leave a review.
So, if you’re facing a poor score on a review site, what should you do? Well, you should follow the lead of photography accessories company Steve Kaeser. I recently ordered some equipment from them and used Amazon.com, because I knew that if I had any problems, there would be a resolution system in place, that I trust.