Can you tell the difference between these two ads?
Well the one on the bottom just made the founders of Teracent, very, very rich!
What does Teracent do?
Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.