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Real Time Search Coming to Mobile

oneriotReal time and local mobile search are two of the major hot spots in search today. and now they’re coming together. We’ve heard more and more about OneRiot now that their rumored deal with Yahoo has been confirmed in testing—and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost,

People can search on their phone for real-time news. “You hear there’s a hurricane and want to read the latest buzz on your mobile phone,” says Tobias Peggs, general manager of OneRiot. “So, you do a search for ‘hurricane,’ but you don’t want to see the Wikipedia page. You need quick access to real-time news.”

As a refresher, OneRiot aggregates comments and links from across many social sites, including Twitter, in real time. Taptu is using OneRiot’s API to provide the real time results.

The next question with real time search is if and how it will be monetized. OneRiot’s general manager had more to say to MediPoast about that:

Peggs says the next step to serve up ads in real-time results means developing additional services through the company’s API. The move to improve relevant ads will provide the ability to “quickly scale up” and support partners the size of Microsoft and Yahoo.

And, of course, they’ve already begun working with Yahoo. However, currently it seems like advertising on real time search would be less profitable, since there are probably fewer real time commerce searches than information searches.

Neither Microsoft’s nor Google’s deal with Twitter applied to mobile search.

What do you think?

  • http://ariwriter.com Ari Herzog

    The Mediapost article states,” The service is available on the majority of mobile devices, including iPhone, iPod touch, G1, Nokia N 97 and 5800, and BlackBerry Storm 1.”

    I have a BlackBerry Curve. I know many people who have this model, too. Are we not using a sophisticated enough device to warrant this service?
    .-= Ari Herzog´s last blog ..Introducing an Online Budgeting Tool =-.

  • http://www.marketingpilgrim.com Jordan McCollum

    I really don’t know; unless you’ve tested Taptu’s service and can say otherwise, AFAIK the Curve could be on the full list.

  • http://www.yourversion.com Melody

    There are quite a few interesting new companies popping up in the real-time web space, and I agree that they’re redefining search. You should also check out http://www.YourVersion.com – which is a real-time discovery engine. YourVersion helps me keep up on my interests – throughout my day, I can quickly scan the latest news, blogs, webpages, tweets and videos related to my interests (in real-time, of course). There’s also a free iPhone app.
    Thanks for the post!

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