Real Time Search Coming to Mobile
Real time and local mobile search are two of the major hot spots in search today. and now they’re coming together. We’ve heard more and more about OneRiot now that their rumored deal with Yahoo has been confirmed in testing—and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost,
People can search on their phone for real-time news. “You hear there’s a hurricane and want to read the latest buzz on your mobile phone,” says Tobias Peggs, general manager of OneRiot. “So, you do a search for ‘hurricane,’ but you don’t want to see the Wikipedia page. You need quick access to real-time news.”
As a refresher, OneRiot aggregates comments and links from across many social sites, including Twitter, in real time. Taptu is using OneRiot’s API to provide the real time results.
The next question with real time search is if and how it will be monetized. OneRiot’s general manager had more to say to MediPoast about that:
Peggs says the next step to serve up ads in real-time results means developing additional services through the company’s API. The move to improve relevant ads will provide the ability to “quickly scale up” and support partners the size of Microsoft and Yahoo.
And, of course, they’ve already begun working with Yahoo. However, currently it seems like advertising on real time search would be less profitable, since there are probably fewer real time commerce searches than information searches.
What do you think?