Monday, November 23rd, 2009 by Andy Beal

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Smart Move! Google Acquiring “Intelligent Display Advertising” Company Teracent

Can you tell the difference between these two ads?

Look closely:

Well the one on the bottom just made the founders of Teracent, very, very rich!

OK, that’s not quite the same example that Google just gave over at the official blog, but it did announce that it plans to acquire Teracent.

What does Teracent do?

Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time — tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.

This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content.

Think of it as multi-variate testing for your banner ads.

No news yet on the price paid and the deal is subject to final closing conditions.


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4 comments on “Smart Move! Google Acquiring “Intelligent Display Advertising” Company Teracent”

  1. Google has acquired Teracent for Super-A… « The SiliconANGLE Says:

    November 23rd, 2009 at 1:31 pm

    [...] }Google has acquired Teracent for Super-Advanced A/B Testing Google just announced on their blog (hat tip to Andy Beal) that they’ve acquired ad company Teracent. I’ve looked around, but I don’t see [...]

  2. Google has acquired Teracent for Super-A… « /SAbackchan Says:

    November 23rd, 2009 at 1:37 pm

    [...] has acquired Teracent for Super-Advanced A/B Testing Google just announced on their blog (hat tip to Andy Beal) that they’ve acquired ad company Teracent. I’ve looked around, but I don’t see [...]

  3. MobKool Blog » From the “If You Only Have a Hammer, Then Everything Looks Like a Nail Department” Says:

    November 23rd, 2009 at 4:04 pm

    [...] to design new ads and then optimize their delivery. As Andy Beal puts it, it’s “multi-variate testing for your banner ads.” But multi-variate testing to what purpose? The only response Teracent can measure is [...]

  4. Smart Move! Google Acquiring “Intelligent Display Advertising … | Dream Creature Says:

    November 23rd, 2009 at 7:22 pm

    [...] here to see the original: Smart Move! Google Acquiring “Intelligent Display Advertising … Submit this to Script & StyleShare this on BlinklistShare this on del.icio.usDigg [...]