Comments on: SMBs Abandoning Banners

By: Kevin Promotional Products

Kevin Promotional Products — Wed, 09 Dec 2009 13:57:01 +0000

I like using them in a very targeted area. Not just in a generic manner…. hopefully it works out

By: » Online Advertising – Banner Ads Still Have Some Value - Scotland SEO Blog

Fri, 20 Nov 2009 10:54:06 +0000

[...] statistics should not be seen as the end of banner ads, however. They still have an important use if designed [...]

By: » Are You Ready To Give Up On Banner Ads? - ibrandcasting.com

» Are You Ready To Give Up On Banner Ads? - ibrandcasting.com — Wed, 18 Nov 2009 16:42:54 +0000

[...] mid-90s and many small businesses have spent the money on the ads – at Yahoo! and elsewhere. But a recent survey shows that more than 50% of small businesses are ready to ditch banner ads in favor of other forms [...]

By: Why Is Banner Advertising Bad Internet Marketing?

Why Is Banner Advertising Bad Internet Marketing? — Wed, 18 Nov 2009 09:31:13 +0000

[...] A recent article in Marketing Pilgrim states that small businesses are abandoning banner advertising in favor of SEM, social media, and e-mail marketing. The big question is, Why? [...]

By: Small Business Mavericks » Blog Archive » SMBs Abandon Banner Advertising

Wed, 18 Nov 2009 07:18:03 +0000

[...] advertising has slowly been losing favor for a number of years. Finally, a survey reveals that more than 50% of small businesses are abandoning online banner advertising next year [...]

By: Online Marketing Among SMB – Evolution @ Tech Crunchies – Internet Statistics and Numbers

Wed, 18 Nov 2009 04:12:19 +0000

[...] internet marketing domain, they had always been dominant in the local TV ad spots. All this is now seeing a change as the SMB crowd weighs its advertising budget against ROI [...]

By: Andy Beal

Andy Beal — Wed, 18 Nov 2009 02:57:51 +0000

Was about to say the same thing!

Banners are great for raising awareness–while SMBs probably want instant gratification from measurable sales.

By: Buzzlord

Buzzlord — Tue, 17 Nov 2009 19:24:07 +0000

A lot of SMBs were probably using banner ads in the wrong way. Banner ads are best for building a brand identity and capturing attention. They also do a good job of attracting spontaneous users. This isn’t necessarily good for everyone. Sites that don’t want casual traffic probably should not use this type of ad, because the ad budget will be spent in large part on people who are just “browsing” rather than buying.

Banner advertising will continue to be powerful, regardless of whether some SMBs are staying away from it

By: Nick

Nick — Tue, 17 Nov 2009 19:09:28 +0000

Lack of knowledge and/or experience in managing Google Content Network, the Biggest ad network on this planet is a HUGE opportunity for those willing to invest their time in optimizing their campaigns on GCN. In fact, less than 5% of all Adwords advertisers know how to run Content campaigns. Well, more profits for those who realize the power of display advertising. Despite the decline, ad networks are growing by day, and there is a reason for that. Consumers are there, they never left. One just have to learn some basic marketing principles and… take action. Just do it, you know. Ask Jeremy Palmer or Perry Marchall if you have no idea what GCN is