Posted November 10, 2009 2:04 pm by with 4 comments

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linkedin-logoYou know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership.

Twitter iconOkay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be just what your profile needed—proof that you’re engaging with others in your industry, sharing helpful information, and have the know-how to do your job.

On the other hand, Twitter has also become an easy way to promote yourself—both in touting your abilities and giving yourself an actual promotion, to “guru.” Not everyone tweeting, and not everything said on Twitter, can be taken as evidence of expertise/guruosity/genius.

But don’t worry; if you’re tweeting so much to cover up the fact that you have nothing to say, you don’t have to add Twitter to LinkedIn. The New York Times reports:

LinkedIn’s 51 million members will now be able to send status updates — such as the fact that they are looking for an analyst on a certain topic, or posting a job opening — to Twitter on a case-by-case basis, and vice versa. People will also be able to add a section to their LinkedIn profile that contains their most recent tweets and view other people’s tweets when searching LinkedIn.

While this may get Twitter some more tweeting action and professional credibility, I think it’s probably an even smarter move for LinkedIn. LinkedIn CEO Jeff Weiner “wants LinkedIn to be the hub for all professional conversation,” according to the Times—and this looks like just the way to do it.

But remember, if your Twitter profile has more about your cat than your clients, it may not be a good idea to include that in your professional profile.

What do you think? Is this a better deal for Twitter or LinkedIn? Will you use it?

  • I would definitely use it. Seems like it’s the season of good Twitter, what with no more strain on the index finger, a retweet feature and less spam in trending topics. Could anyone ask for more? This partnership will be very productive. Doesn’t matter who got the better deal between Twitter and LinkedIn because it’s the user who ends up winning. Maybe Christmas has come early this year 🙂 I’ll try not to tweet about Ginger this time round
    .-= David Walker´s last blog ..Live Webinar – Thursday 12 November 5pm EST =-.

  • I would absolutely use this feature. The only problem is that I might not post some of my funnier posts because I tend to be more serious on Linkedin than Twitter.

    Same for my website, I tend to be more conservative there too.

    It’s great that we will be able to choose what posts go to Linkedin. I like the flexibility of this.


  • The choice of what is posted across seems like a good idea – that way you can keep your personal tweets separate. I think it’ll benefit both parties, though who will gain the most I don’t think i’ll call yet!
    .-= Luci´s last blog ..Don’t Just Rely On Twitter! The Importance Of Blogging For SEO Purposes =-.

  • Agreee with David, its a Win-win situation for all! Twitter is what twitter does, mix it with LinkedIn its pure business with twitter!