In the absence of an official statement, your stakeholders will fill the void with rumor and speculation.
I’ve preached that enough times, you’d think that even Tiger Woods would have heard about it.
Which is leading to this:
With rumors like that, you’d think that Woods would be grabbing the nearest TV camera and setting the record straight. Now, you might argue that Woods deserves his privacy–just like any other individual. The problem is, Tiger Woods is not just a person, he’s a $1 billion brand.
Yes, a brand.
Look, I’m not denying his right to privacy, but if he wants to continue being the face of Nike, Buick, Accenture, and such, he needs to come forward pretty soon and put the gossipers in their place.
Assuming that he can.
Who knows why Woods is keeping quiet. He does naturally appear to be less extravagant than most sports stars–more reserved–but he still needs to explain how he managed to drive into tree without any apparent mitigating circumstances. He owes his fans, the media, and his sponsors an explanation.
Yes, he does!
They invested their time, their money, their emotional commitment to Woods. He sold them a brand and now he’s not living up to it. Just like any other “product” its customers deserve to know why it’s not “working” the way it has for the past decade or more.
Cold? Sure! And Woods can continue to hold onto his privacy if he so chooses–as Bobby Brown would say, that’s his “perogative!” But, at some point he needs to decide what’s more important, Tiger Woods the person, or Tiger Woods the brand.
Because Tiger Woods the brand is in a lot of trouble at this point.
Update: I’ve decided not to continue following this story via new posts. My goal is to help others learn, not tear down Tiger Woods. That said, there are two important updates to share: