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Twitter, IPO and Advertising




Twitter Bird GoofyBiz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue.

Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how most of the rest of the planet is struggling. Reuters reports

Twitter, the social internet firm that tracks trends through individuals’ updates of events around them, may eventually go to the stock market for funding if necessary, its co-founder Biz Stone said.

The three-year-old company was already making some revenue and would concentrate on that next year. “2010 is really going to be the revenue year. I don’t know if we’re going to be profitable, but we have plenty of time,” Stone said on Monday.

Wow, the sense of urgency is overwhelming. Stone also stated that there is no interest in selling the company.

So 2010 is the ‘Year of Revenue’ for Twitter. Profits schmofits. How is this revenue going to occur? Advertising apparently. But it won’t be your father’s internet advertising either. Biz tells us so much without actually saying anything.

Stone declined to give detail of how Twitter would introduce advertising next year on its site to its users, but hinted again it would be different from traditional forms of internet advertising, which include display ads and sponsored search.

“Everyone’s going to love it. It’s going to be amazing,” he said when asked about the dangers of its tens of millions of visitors taking exception to the move.

So we have some amazing advertising opportunities to look forward to. Any thoughts on what those might be? Let’s hear it.

  • http://poskidham.com Poski Dham

    no comments. what poski dham. does anybody read your blog. poski dham.

    what poski man?

  • http://www.buxx.in Mattes

    Ya ad´s in twitter msg´s are fool!
    i block all users they tweet me a ad!

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  • http://www.1stpagelocal.com Rick Falls

    I would think there are probably several ways to monetize twitter.

    They could probably sell an overview of topics and trends mentioned and any
    number of other things that they are privy too, from a “big brother ‘kind of view point.

    I personally would have paid a few bucks one day to access a history of tweets from a particular
    time of day to regain access to some hilarious jokes that some woman put on in a lengthy sequence.

    It’s funny that something could get that big that fast and not be based on the primary
    motivation of achieving the profitability that most businesses strive for from the very beginning.

    It’s like having a stash of buried treasure under your nose but not having a map to
    show you where it is.

    An interesting problem no doubt.

  • http://www.dir.vc msolution

    we’ll have to see and watch,… i keep blocking people which tweet ads,…

    M.

  • http://www.tatilbudur.com erken rezervasyon

    It’s funny that something could get that big that fast and not be based on the primary
    motivation of achieving the profitability that most businesses strive for from the very beginning.

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