Twitter, IPO and Advertising

Monday, November 23rd, 2009 by Frank Reed

Twitter, IPO and Advertising

Biz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue.

Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how most of the rest of the planet is struggling. Reuters reports

Twitter, the social internet firm that tracks trends through individuals’ updates of events around them, may eventually go to the stock market for funding if necessary, its co-founder Biz Stone said.

The three-year-old company was already making some revenue and would concentrate on that next year. “2010 is really going to be the revenue year. I don’t know if we’re going to be profitable, but we have plenty of time,” Stone said on Monday.

Wow, the sense of urgency is overwhelming. Stone also stated that there is no interest in selling the company.

So 2010 is the ‘Year of Revenue’ for Twitter. Profits schmofits. How is this revenue going to occur? Advertising apparently. But it won’t be your father’s internet advertising either. Biz tells us so much without actually saying anything.

Stone declined to give detail of how Twitter would introduce advertising next year on its site to its users, but hinted again it would be different from traditional forms of internet advertising, which include display ads and sponsored search.

“Everyone’s going to love it. It’s going to be amazing,” he said when asked about the dangers of its tens of millions of visitors taking exception to the move.

So we have some amazing advertising opportunities to look forward to. Any thoughts on what those might be? Let’s hear it.

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8 comments on “Twitter, IPO and Advertising”

Poski Dham Says:

November 24th, 2009 at 12:58 am

no comments. what poski dham. does anybody read your blog. poski dham.

what poski man?
Mattes Says:

November 24th, 2009 at 5:43 am

Ya ad´s in twitter msg´s are fool!
i block all users they tweet me a ad!
Twitter, IPO and Advertising | Complete Twitter Says:

November 24th, 2009 at 10:52 am

[...] the original post here: Twitter, IPO and Advertising Tweet This Or Share Through Other Social [...]
Twitter, IPO and Advertising | Dream Creature Says:

November 24th, 2009 at 12:26 pm

[...] the rest here: Twitter, IPO and Advertising Submit this to Script & StyleShare this on BlinklistShare this on del.icio.usDigg [...]
Rick Falls Says:

November 24th, 2009 at 3:15 pm

I would think there are probably several ways to monetize twitter.

They could probably sell an overview of topics and trends mentioned and any
number of other things that they are privy too, from a “big brother ‘kind of view point.

I personally would have paid a few bucks one day to access a history of tweets from a particular
time of day to regain access to some hilarious jokes that some woman put on in a lengthy sequence.

It’s funny that something could get that big that fast and not be based on the primary
motivation of achieving the profitability that most businesses strive for from the very beginning.

It’s like having a stash of buried treasure under your nose but not having a map to
show you where it is.

An interesting problem no doubt.
msolution Says:

November 25th, 2009 at 12:37 pm

we’ll have to see and watch,… i keep blocking people which tweet ads,…

M.
erken rezervasyon Says:

November 28th, 2009 at 11:05 am

It’s funny that something could get that big that fast and not be based on the primary
motivation of achieving the profitability that most businesses strive for from the very beginning.
Twitter-Spam: Die Britneys sind da – oder: währet den Anfängen - Beitrag - Twittwoch e. V. Says:

November 30th, 2009 at 4:51 am

[...] Diesen Effekt können wir derzeit ansatzweise bei Twitter beobachten. Vor kurzem erst eine Finanzierungsrunde im – kolportieren – dreistelligen Millionen US-$-Bereich, nachdem bereits früher im Jahr substantiell Geld eingefahren wurde. Dann die beiden Deals mit Google und Bing. Und als nächstes vielleicht ein Börsengang? [...]

Marketing Pilgrim