Twitter, IPO and Advertising
Biz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue.
Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how most of the rest of the planet is struggling. Reuters reports
Twitter, the social internet firm that tracks trends through individuals’ updates of events around them, may eventually go to the stock market for funding if necessary, its co-founder Biz Stone said.
The three-year-old company was already making some revenue and would concentrate on that next year. “2010 is really going to be the revenue year. I don’t know if we’re going to be profitable, but we have plenty of time,” Stone said on Monday.
Wow, the sense of urgency is overwhelming. Stone also stated that there is no interest in selling the company.
So 2010 is the ‘Year of Revenue’ for Twitter. Profits schmofits. How is this revenue going to occur? Advertising apparently. But it won’t be your father’s internet advertising either. Biz tells us so much without actually saying anything.
Stone declined to give detail of how Twitter would introduce advertising next year on its site to its users, but hinted again it would be different from traditional forms of internet advertising, which include display ads and sponsored search.
“Everyone’s going to love it. It’s going to be amazing,” he said when asked about the dangers of its tens of millions of visitors taking exception to the move.
So we have some amazing advertising opportunities to look forward to. Any thoughts on what those might be? Let’s hear it.