Comments on: Twitter Premium Accounts Coming by Year’s End

By: Twitter launching commercial accounts – but with what? | Tamar

Twitter launching commercial accounts – but with what? | Tamar — Tue, 24 Nov 2009 14:32:55 +0000

[...] what will the new premium service include? People have been speculating this throughout most of this year, ever since the news began to seep out that premium accounts were [...]

By: Twitter 2.0: Geo-Tagging als Basis für die paid premium accounts? | TAA:L Blog

Sat, 21 Nov 2009 14:47:07 +0000

[...] bzw. endlich sein Geschäftsmodell und seine Umsätze finden. Eine tolle Basis für die zuletzt für das Jahresende 2009 angekündigten „paid premium accounts“ ist Geo-Tagging allemal. Die erzeugten Daten sind wohl nicht mit Gold aufzuwiegen. Unter den ersten [...]

By: SEO News Round Up for November 20, 2009 | The Adventures of SEO Boy

SEO News Round Up for November 20, 2009 | The Adventures of SEO Boy — Fri, 20 Nov 2009 21:36:55 +0000

[...] Twitter by the end of this year according to Jordan McCollum from Marketing Pilgrim. If you get a premium/corporate Twitter account you will have access to additional analytics data and enhanced features not yet [...]

By: Mike B

Mike B — Fri, 20 Nov 2009 19:19:32 +0000

I could see this one coming. Marketers who use Twitter will have no other option but to pay the premium.

By: Jeff Katz

Jeff Katz — Fri, 20 Nov 2009 15:09:00 +0000

@CarriBugbee Thank you for mentioning Twitalyzer

@Rob J: The integration with GA can be found here: http://www.twitalyzer.com/twitalyzer/analytics/ga.asp

Thanks

– Jeff

By: Carri Bugbee

Carri Bugbee — Fri, 20 Nov 2009 08:03:07 +0000

Those of us using Twitter for business purposes would jump at the chance to get enhanced features! I’m sure it will also signal a separation among those who take the platform seriously as a business tool and those who are just dabbling.

BTW, @Twitalyzer is a fairly robust Twitter analytics tool that already integrates with Google Analytics and Bit.ly and features a FireFox plug-in so you can see the measure of influence people in your tweetstream already have (if they have previously been analyzed in Twitalyzer).

@CarriBugbee
Social profiles: CarriBugbee.com

By: Glenn Friesen

Glenn Friesen — Fri, 20 Nov 2009 04:44:51 +0000

Twitter already has display ads — in Japan. They have since day 1. http://news.cnet.com/8301-13772_3-9926331-52.html

Stone’s dismissal that “the plan has always been to create a [revenue] model that would be native to Twitter” spin? Perhaps the company already thoroughly tested display ads, and already know that it wouldn’t generate enough revenue.

Don’t you think the CTR of a link in a tweet others READ would be higher than the CTR of a display ad they’re ignoring or have software to block?

My forecast: the Twitter team will 1. enable corporate accounts with analytics and 2. will enable tweets from corporate accounts to display on the native Twitter interface to users that do not follow that corporate account. I believe the analytics will be through acquisition (like Twitter’s search funcionality). And that the “tweetAds” will show up in the sidebar (like they did with their “definitions”) or in the footer (though this placement likely wouldn’t generate enough revenue).
.-= Glenn Friesen´s last blog ..LinkRoll: Interesting Reading for October 22, 2009 =-.

By: Rob J

Rob J — Thu, 19 Nov 2009 23:37:01 +0000

I run the corporate account for the company I work for. I’m sure the the cost of an account with extra features like analytics could be very easily justified without my feeling that we’re selling out. Specifcally, I’d love some data that we could tie in directly to our Google Analytics package since, right now, tracking traffic from Twitter is really, really clunky. As a user on a corporate account, that certainly wouldn’t be annoying to non-corporate users.

Some of my best friends are socmed-heads. Heck, I am one myself. But, our brains tend to go to the worst case scenario when the words ‘business model’ and ‘revenue streams’ are used in reference to Twitter. And I think this model is a viable revenue stream, because it’s non-instrusive – it would just be a reporting tool, not a pop up or some crappy flashing animated GIF telling you to ‘buy buy buy’. As long as they keep things non-intrusive, and allow for the sanctity of content sharing among chosen peers, they’ll do fine. And if they allow a company like the one I work for to be able to more easily measure success, then so much the better.

Thanks for the post!