YouTube has signed up NPR, Politico, The Huffington Post and The San Francisco Chronicle for YouTube Direct, a new method for managing video submissions from readers.
The new feature, (formally introduced) on Tuesday, is a tool to make it easy for YouTube users to submit clips that news media companies can choose to highlight. The site plans to sign up other media partners.
“We’re trying to connect media organizations with citizen reporters on YouTube,” said Steve Grove, the Web site’s head of news and politics
How it works is that when a visitor goes to a one of the subscribing sites they will have the ability to upload a video to YouTube that will be flagged for review by the sites editors and powers that be. Pretty straightforward and direct. We like that.
It seems like a good way to manage or even create a process that didn’t exist before or, if it was in place, was hacked together thus inefficient. With news agencies needing to cut back on staff and not being able to be in all places at all times any way this can create a new model that will be a supplement or complement to the existing news environment.
Always thinking about where the next dollar is Google explains that the service is not just for the news set.
YouTube also envisions uses beyond the day’s news. The site suggested in a blog post that businesses could use the tool to solicit endorsements and that politicians could “ask for user-generated political commercials.”
Nice move in my opinion. Any organization that can provide some form or shape to the ‘wild west’ of user generated content will be helping everyone in the long run. What usually happens is that when you create something that actually helps people then the revenue will follow. Right, Twitter?