Here’s a fun Christmas game for you to play.
How many different types of lawsuits can you think of that include Google AdWords? Put your party creative hats on and see what you can come up.
OK, Sellify, you go first!
Sue Amazon over defamatory statements posted in Google AdWords by one of its affiliates?
Wow! That is creative!
And, it’s actually true! Writes Techdirt:
The two main complaints are over trademark violations of buying keywords, and then defamation. Defamation? Yes, because apparently when people do searches on Sellify or some of its related trademarked names, like OneQuality, some of the ads that come up say things like:
Beware of the SCAM Artist
Camcorders at the Best Price
From the Trusted Source
As Mike Masnick points out, this lawsuit is unlikely to go anywhere. Not only is Amazon not actually the appropriate party to sue, but trademark infringements in search ads tend to get bogged down in the courts anyway.
Still, you have to admire the creativity of Sellify. If we were really playing the above game, it would have a good chance of claiming the top prize.